What the Field?! A podcast by CrowdFarming

• Real or fake price tag? A deep dive into the true cost of food with Pietro Galgani.

  We talk a lot about fair prices. But what if we told you the price tag on your food is lying to you?In this episode of What The Field?!, we dive into true cost accounting — what it is, why it matters, and how it can change the way we think about food. Our guest Pietro Galliani from True Price and the Impact Institute breaks down the invisible costs behind what we eat: environmental damage, underpaid farmers, and social inequalities that never make it onto the label.We also explore how businesses and consumers can start closing the “true price gap” — without waiting for someone else to fix the system. Because change doesn’t start in boardrooms. It starts at the checkout.🎧 Listen now and find out:Why “cheap” food isn’t cheap at allHow true pricing can fund real solutionsWhat regenerative farmers and consumers can do to shift the system👇 Ready to stop being fooled by fake price tags?Instagram: https://www.instagram.com/crowd_farming/ Blog: https://www.crowdfarming.com/blog/en/

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• Big brands and big promises: a chat with Earthworm CEO Bastien Sachet

  In this episode of What The Field?!, we sit down with Bastien Sachet, CEO of Earthworm, to dig into whether big businesses are actually walking the talk on regenerative agriculture—or just riding the sustainability wave. Earthworm is an impact-driven global non-profit working on the ground to create scalable solutions for nature and people to thrive. It started with Nestlé’s no-deforestation pledge, proving that when corporations commit, real change can happen.A key takeaway: It’s Not the Company, It’s the PeopleBastien reminds us that businesses don’t change—people inside them do. Often, corporate sustainability efforts start with one determined person pushing for better practices.While companies love to talk about soil health, only a few back it up with real action. Farmers need financial support, long-term security, and better tools to measure progress—things most corporate commitments still lack. Many companies only adopt sustainability policies after public pressure, legal risks, or supply chain disruptions (e.g., Nestlé’s palm oil scandal with Greenpeace).Why Soil Health is the Next Big ThingBeyond carbon footprints, regenerative agriculture could revolutionise food quality. Healthier soils may lead to more nutrient-rich crops—giving businesses a powerful new reason to invest in soil regeneration.Ready to find out if the world’s biggest brands are really getting their hands dirty? Tune in to the latest episode of What The Field?! and hear Bastien break it all down!Instagram: https://www.instagram.com/crowd_farming/ Blog: https://www.crowdfarming.com/blog/en/

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• A chat with the brains and hearts behind our documentary film

  This month on What The Field?!, we had the absolute joy of chatting with the brains and hearts behind our documentary, Rage is Good, Action is Better. We dove deep into why storytelling is such a big deal when it comes to showcasing inspiring stories (like those of regenerative farmers) and making big, political topics feel personal and real.We also talked about what it’s actually like to make a documentary. Spoiler alert: it’s a lot of hard work, a ton of heart, and plenty of unexpected moments (some hilarious, some challenging).If you haven’t seen Rage is Good, Action is Better yet, it’s all about shining a light on the farmers who are flipping the script on traditional agriculture and doing things differently — regeneratively. So, if you’re into behind-the-scenes tea, love a good story, or just want to hear about how we’re using film to get people thinking differently about food and farming, this episode is for you.Instagram: https://www.instagram.com/crowd_farming/ Blog: https://www.crowdfarming.com/blog/en/

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• A Journey back to the soil with Benedikt Bösel

  This month on What The Field?!, we sit down with Benedikt Bösel, a regenerative agriculture pioneer and the steward of a 3000-hectare estate near Berlin. From a career in finance to a transformative journey into the heart of regenerative farming, Benedikt’s story is one of resilience, reinvention, and profound connection to nature.In this episode, Benedikt shares his challenges managing sandy soils and minimal rainfall, why monocultures are “ticking time bombs,” and how he’s turning his land into a living laboratory for agroforestry and regenerative methods. But it’s not just about the land—Benedikt’s philosophy extends to reshaping mindsets, embracing education, and inspiring a new appreciation for farmers and food systems.Don’t miss this powerful conversation about the future of farming, available now on all major podcast platforms.Instagram: https://www.instagram.com/crowd_farming/ Blog: https://www.crowdfarming.com/blog/en/

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• A conversation with Astrid Vargas on conservation, regeneration, art, and hope

   This month, on What The Field?!, we dive into the fascinating world of conservation biology with Astrid Vargas. Known for her groundbreaking work in endangered species recovery, from the Iberian lynx in Spain to Madagascar’s golden-crowned sifaka, Astrid has dedicated her life to protecting biodiversity. She founded Inspiration for Action, where she blends community, art, and landscape restoration, illustrating how creativity can inspire environmental change. She was also a founder of the Alvelal project, that we are very close to here at CrowdFarming. In our conversation, Astrid shared insights from her book, On a Butterfly’s Wing, focusing on pollinators' critical role and their lessons on adaptation. She also reflected on the evolution of regenerative practices, the rise of ecological awareness, and the importance of community-driven conservation efforts. This conversation felt like a beacon of hope, Astrid really transfers a sense of optimism and positive action that is inspiring. At the end of the chat we felt that, together, we could do anything!Tune in to explore Astrid’s inspiring journey and hear how her work unites art and science in a powerful mission for the planet. We guarantee that listening to this conversation with Astrid will put you in a good mood! Instagram: https://www.instagram.com/crowd_farming/ Blog: https://www.crowdfarming.com/blog/en/

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