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The Rock Fight: Outdoor Industry & Adventure Sports Commentary

Colin True - outdoor industry journalist
The Rock Fight: Outdoor Industry & Adventure Sports Commentary
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  • The Jack Wolfskin Acquisition, REI's Apology & The Tariff Saga Continues
    Today on the show Colin is joined by Producer Dave and Outdoor Industry Insider Eoin Comerford for a Wednesday edition of our normal Monday show!On the docket today: The crew reacts to last week's rollback to all but 10% (unless you're China) of Trump's tariffs (05:00)Will the tariff situation help boost secondhand business (17:24)?The other big story of last week was the acquisition of Jack Wolfskin by ANTA who is the majority owner of Amer Sports. Eoin breaks it down (18:15)!REI says sorry and backs off of their endorsement of Doug Burgum (33:12).The Parting Shot! Producer Dave answers a listener question about Rock Fight's choice to promote our work with AI generated images (40:30).Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!Register For Obōz Trails For Tree Challenge at trailsfortrees.com. Thanks for listening! The Rock Fight is a production of Rock Fight, LLC. Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to [email protected].
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  • Breaking News: BioLite Acquires Goal Zero
    Today Colin and Outdoor Industry Insider Eoin Comerford are joined by Jonathan Cedar, BioLite's founder and CEO to discuss the breaking news that BioLite is acquiring Goal Zero. Jonathan talks about the background of BioLite and why this deal makes sense particularly due to the alignment in mission and product offerings between the two companies. Lastly during their conversation news breaks about the roll back of the more retaliatory tariffs that had been announced. So we get breaking news inside of breaking news!Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!Register For Obōz Trails For Tree Challenge at trailsfortrees.com. Thanks for listening! The Rock Fight is a production of Rock Fight, LLC. Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to [email protected].
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  • Five US Made Outdoor Brands You've Never Heard Of & The Return Of The Dire Wolf!
    Today on the show Colin and Justin Housman open things up by talking about the news that scientists have brought back the extinct dire wolf and read a pretty epic listener defense of Colorado.Then they're joined by the owner of Garage Grown Gear, Lloyd Vogel, who lists off five US made outdoor brands that many of our listeners have likely not heard of. Check them out!Igneous GearChicken Tramper Ultralight GearallmansrightBrautigam Expedition WorksTimmermadeLastly, for The Parting Shot, Colin offers a retraction for last week's Parting Shot at footwear brand Lems.Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!Register For Obōz Trails For Tree Challenge at trailsfortrees.com. Thanks for listening! The Rock Fight is a production of Rock Fight, LLC. Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to [email protected].
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  • Brands For Public Lands: The Outdoor Industry Speaks Up! Plus: Is Nature Really Non-Partisan?
    Today on the show we start by helping to break the news about Brands For Public Lands, a coalition of outdoor industry businesses who are speaking up on behalf of our sacred public spaces. Colin is joined by the Executive Director of The Conservation Alliance, Paul Hendricks, who gives the background on this new coalition, how it came together, and what will happen next. Then Mountain Gazette's Kyle Frost returns to The Rock Fight. Last weeks edition of Kyle's newsletter, Here & There, discussed partisanship in nature. He and Colin dig into the examples Kyle offered that show we are not always united when it comes to outdoor conversations. They also talk about the current tariff situation and get Kyle's point of view from an American currently living abroad.To learn more about participating in Brands For Public Lands click here. Subscribe to Here & There by clicking here or by subscribing to Mountain Gazette.Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!Register For Obōz Trails For Tree Challenge at trailsfortrees.com. Thanks for listening! The Rock Fight is a production of Rock Fight, LLC. Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to [email protected].
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  • Trade Wars & Trailheads: What The New Tariffs Mean For The Outdoor Industry
    What else could The Rock Fight's normal Monday crew of Colin, Outdoor Industry Insider Eoin Comerford, and Producer Dave be talking about today but the recent announcement of tariffs and their impact on the business of going outside.They start off by getting into the broader impact of the announcement and the idea that higher tariffs could drive manufacturing back to the US. Then they talk about the how the tariffs will specifically impact the outdoor industry and offer suggestions on what brands and retailers should expect ahead of the delivery of Fall 25 products.They wrap things up with The Parting Shot where they take a look at some of the better 2025 attempts by brands to pull off an April Fools Day joke on social media including the following posts:Eoin: The Hoka Speed LoaferLIVSN: Adventure Pants CapitalGarage Grown Gear: Move To AnalogGnara: Netflix n Chill PantWild Rye: Ski BalletDarn Tough: Dating AppSkratch Labs: MarathongCheck out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!Register For Obōz Trails For Tree Challenge at trailsfortrees.com. Thanks for listening! The Rock Fight is a production of Rock Fight, LLC. Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to [email protected].
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The Rock Fight – not just another outdoor or adventure podcast; it's a full on rebellion. We’re here for those inside and outside the outdoor industry. Outdoorsy listeners who are tired of the same worn-out paths. If you want to hear honest discussions that mirror the candid outdoor industry banter you have after a long hike in the wilderness, cracking the cooler while loading the bikes, sharing the ski lift with a stranger, waxing your board at the beach, jumping off rocks into the river, or over a beer at the bar...you've found your tribe. The Rock Fight will dissect the latest headlines to come out of the outdoor industry. We'll weigh in on topics other outdoor media companies avoid like the plague. We'll also hit the things outdoorsy folks care about like pop culture, gear, footwear, apparel and even more important topics like debating the ideal attire for an adventure on the ice planet of Hoth. Our discussions are as diverse as they are real. We’re challenging the conventional, offering a fresh perspective on outdoor industry topics you won't hear anywhere else. The outdoor industry has been stagnant for too long. Missing out on The Rock Fight is missing out on the evolution of outdoor media.
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