Welcome to Process the podcast, where we welcome guests of all creative disciplines and bridge the gap between art and commerce as leaders in their lane. We div...
Burning the blueprint with Sara Crampton of The Undone
In this conversation, Sara Crampton (AKA Harper and Harley), discusses the challenges of retail and The Undone. She shares insights on team management, her journey in content creation, and the importance of finding a unique style. Sara emphasises the need for sustainable growth in the fashion industry, the significance of understanding merchandising and data, and her approach to new product development. She also explores the evolving retail models and the shift towards a more content-driven commerce strategy. Sara discusses the evolution of her business model, focusing on the integration of e-commerce and editorial content. She emphasises the importance of trust in brand partnerships and the need for empathy in understanding customer challenges. Sara shares her journey of navigating business difficulties, the shift towards a new affiliate marketing model, and her personal growth as the leader of her business to "save the ship" that is The Undone Store. The conversation highlights the significance of adapting to market changes while maintaining a strong customer connection with all her plans for the next iteration, evolution or whatever you want to call it. We can't wait to explore everything to come for the next chapter of The Undone. We're in awe of Sara and the bravery she's mustered up during Australia's retail recession. Ultimately, nothing changes if nothing changes!To follow Sara online, visit her own profile (@Harperandharley) on Instagram here.Visit The Undone Store on Instagram here.Sign up the their newsletter and watch the new Undone 2.0 unfold here.Follow your host Arielle Thomas on Instagram here.Follow Process the Podcast on Instagram here!Subscribe to Process wherever you get your podcasts, and don't miss an episode.See you next Sunday x Hosted on Acast. See acast.com/privacy for more information.
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1:05:57
Selling your services 101 with Harry Johns
In this conversation, Arielle Thomas interviews Harry Johns, a Director of Sales at Rakuten Advertising. We learn the intricacies of sales, emphasising the importance of timing, building a solid sales process, leveraging networks for referrals, crafting effective emails, and the significance of personalisation in outreach. Arielle and Harry also delve into the art of pitching and building trust with clients while addressing the challenges of navigating rejection in the sales landscape. In this conversation, Harry discusses the importance of handling rejection effectively, the strategies for closing deals, and the significance of personal branding for freelancers. They also explore the impact of AI and automation on the sales industry and share insights on managing workload and capacity. Arielle also outlines the vision for her podcast as a platform for creative professionals.All the tools Harry mentions below -Widget 1: Skrapp Widget 2: ChromeWidget 3: Apolloand Salesloft.Follow Harry on LinkedIn here. Follow Process the Podcast on Instagram here. Follow your host Arielle on Instagram here. See you next Sunday! Hosted on Acast. See acast.com/privacy for more information.
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58:43
Petit: Growth and Gratitude
In this episode, Arielle Thomas shares her recent experiences and personal growth journey, reflecting on her decision to focus on self-care and sobriety, sacrifice profit, and go all in on this podcast. She discusses the importance of building a strong team for her podcast and production company, navigating financial challenges, and embracing creativity. Arielle emphasises the significance of community engagement and looks forward to future plans for the podcast, including international guests and new content.Find Process the Podcast on Instagram here. Find your host, Arielle Thomas on Instagram here. See you next Sunday x Hosted on Acast. See acast.com/privacy for more information.
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27:29
Lessons from PR Royalty Nikki Andrews of NAC, from 25 years of Business
In this episode, Arielle Thomas interviews Nikki Andrews, founder of NAC Media Group, discussing the significance of human connection in business, the evolution of her agency, and the challenges faced in the PR industry. Nikki shares her journey from wanting to be a costume designer to leading a successful PR agency, emphasising the importance of creativity, mentorship, and strategic thinking in navigating the ever-changing landscape of public relations. They discuss the challenges and opportunities presented by digital transformation, the significance of building genuine relationships in PR, and the strategies for sustainable growth and client acquisition. Nikki shares her insights on maintaining a family-oriented culture within her agency and the balance between personal ambition and professional success.With clients like Australian Fashion Week, Calvin Klein, Seafolly and Tommy Hilfiger, Nikki Andrews and NAC Media Group are iconic in the Australian PR landscape. We were so lucky to spend time with Nikki! Find NAC Media Group online here.Or visit their Instagram here. Find us on Instagram for Process the Podcast here.Find your host, Arielle Thomas on Instagram here. See you next Sunday x Hosted on Acast. See acast.com/privacy for more information.
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1:09:42
Layers, stories and creative direction with genius fashion and lifestyle Creative Director, Bruna Volpi
In this conversation, Creative Director Bruna Vulpi shares her diverse background and nonlinear career path, transitioning from fashion to music and publishing before moving to Australia. She discusses her experiences in the creative industry, including her time at Ellery, her shift to consulting, and her role in building brand identities. Bruna emphasises the importance of storytelling and visual identity in branding and the significance of connecting with audiences through layered narratives. She shares insights on overcoming self-doubt and imposter syndrome, particularly in high-stakes projects. Arielle also expresses her mission to empower individuals, especially women, to feel beautiful through her work, highlighting the significance of Australian identity in her creative endeavours. We pull back the curtain and discuss creative concepts for Australian brands like Deering, Sir the Label and Ikkari.Head over to the Process Instagram to watch several supporting visuals for this episode. Find Bruna's portfolio on The Artist Group's website here. Find your host Arielle Thomas on Instagram here. And join our new Facebook group, Process Uncut here! Head to the Cinema Thom website to never miss a social or trending update! See you next Sunday x Hosted on Acast. See acast.com/privacy for more information.
Welcome to Process the podcast, where we welcome guests of all creative disciplines and bridge the gap between art and commerce as leaders in their lane. We dive into their unique process to actualize their ideas and get our hands dirty with - the work. Host Arielle Thomas hopes you love these creative conversations with some of the most celebrated names in the Australian fashion, media, and design landscape! Hosted on Acast. See acast.com/privacy for more information.
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