Sustainable Winegrowing

Two-thirds of consumers say sustainability matters when choosing what to buy. Learn how to equip your tasting room team with simple, authentic talking points that help guests connect with your values and turn every interaction into a memorable brand experience. 

Resources: 

Apply for SIP Certified Wine
Marketing Tips eNewsletter
Real Stories, Real Impact
SIP Certified Marketing Toolkit
Tell Your Sustainable Story Online Course  

Support the Podcast: 

Make a Donation 

Vineyard Team Programs: 

Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher education
Online Courses - Earn DPR and CCA hours with expert-led sustainability trainings
SIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standards
Sustainable Ag Expo - Join top experts at the premier winegrowing event of the year
Vineyard Team Membership - Connect with a community advancing sustainable winegrowing

The biggest challenge in ag tech isn't innovation — it's making tools that actually work on the farm. Matthew Hoffman, General Partner and Head of Farms at Reservoir, shares how the company is helping ag tech startups develop tools that solve real farming challenges.
By partnering directly with specialty crop producers, including winegrape growers, Reservoir gives companies access to farms, equipment, and real-world feedback to refine technologies before they reach the market. Matthew highlights emerging innovations in autonomous equipment, robotics, machine vision, and farm management technology, and explains why grower involvement is essential to creating solutions that fit the realities of vineyard operations. 

Resources:  

6/10/2026 REGISTER: Technology Field Day Tailgate
129: The Efficient Vineyard Project
233: The Gap Between Space and Farm: Ground Truthing Satellite Data Models
249: Making it Easier to Use Satellite Data in Agriculture
Matthew Hoffman - LinkedIn
Reservoir
Reservoir - LinkedIn 

Support the Podcast: 

Make a Donation 

Vineyard Team Programs: 

Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher education
Online Courses - Earn DPR and CCA hours with expert-led sustainability trainings
SIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standards
Sustainable Ag Expo - Join top experts at the premier winegrowing event of the year
Vineyard Team Membership - Connect with a community advancing sustainable winegrowing

Andy Fles, Vineyard Manager at Shady Lane Cellars, wanted to make his fungicide program even more sustainable. So, he set up an experiment that put "soft" materials head to head with his usual program.
Support the Podcast: 
Make a Donation 
Vineyard Team Programs: 
Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher education
Online Courses - Earn DPR and CCA hours with expert-led sustainability trainings
SIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standards
Sustainable Ag Expo - Join top experts at the premier winegrowing event of the year
Vineyard Team Membership - Connect with a community advancing sustainable winegrowing

Can your soil hold enough water to carry vines through the season without irrigation? Miguel Garcia, Regenative Agriculture Project Manager at Napa RCD, shares findings from a 15-vineyard study across California's North Coast. By measuring organic matter, soil respiration, active carbon, and aggregate stability, the project evaluates how soils store and supply water over the growing season. Learn how cover crops, tillage practices, and deep root systems shape soil and moisture dynamics, and how dry-farmed vineyards compare with the broader soil health database. 

Resources:  

4/28/26 Dry Farm Site Tour, New Cuyama, CA | REGISTER
5/21/26 The Science and Practice of Dry Farmed Vineyards, Paso Robles, CA | REGISTER
171: How to Farm Wine Grapes for Climate Change  
181: Can Applying Compost Reduce Water Use?  
287: Dry Farming Vineyards: Where It Works and How to Begin
California Winegrape Dry Farming Potential Map
Dry Farming in Coastal California Vineyards
Napa County Resource Conversation District
North Coast Soil Hub 

Support the Podcast: 

Make a Donation 

Vineyard Team Programs: 

Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher education
Online Courses - Earn DPR and CCA hours with expert-led sustainability trainings
SIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standards
Sustainable Ag Expo - Join top experts at the premier winegrowing event of the year
Vineyard Team Membership - Connect with a community advancing sustainable winegrowing

Memorable winery visits don't happen by accident. They're designed. Craig Macmillan (Niner Wine Estates) shares how storytelling, insider access, and well-trained staff turn winery tours into long-lasting customer relationships.  

Resources: 

*** Tell Your Sustainable Story Online Course *** 
Apply for SIP Certified Wine
Marketing Tips eNewsletter
Sustainable Stories 

Support the Podcast: 

Make a Donation 

Vineyard Team Programs: 

Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher education
Online Courses - Earn DPR and CCA hours with expert-led sustainability trainings
SIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standards
Sustainable Ag Expo - Join top experts at the premier winegrowing event of the year
Vineyard Team Membership - Connect with a community advancing sustainable winegrowing