288: Why Now Is the Time to Promote Your Sustainable Certification
64% of consumers say sustainability is a top purchasing factor—even during inflation. But how do you turn that intent into action? Learn how to close the “aspiration-action gap” by proudly promoting your sustainable certifications and showing customers your commitment to responsible practices. Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine Likely Story Strategies Marketing Tips eNewsletter Sustainable Story Worksheet Print Electronic Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member
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287: Dry Farming Vineyards: Where It Works and How to Begin
Dry farming is more than just skipping irrigation—it's a deliberate practice that starts with soil stewardship. Lauryn Leeds Pesch of Chavez & Leeds Family Vineyards and Leeds & Pesch Vineyard Consulting shares her deep-rooted knowledge in dry farming, a technique that relies solely on stored winter and spring rainfall to meet a vine’s needs. Learn about a $2M research initiative with the Department of Water Resources exploring water conservation in coastal California vineyards, the 5-step cultivation process, and how a new mapping tool can help you find and learn from neighboring dry-farmed vineyards. Resources: 151: The Role of the Soil Microbiome in Soil Health 153: The Role of Nematodes in Soil Health 171: How to Farm Wine Grapes for Climate Change 177: The Role of Arbuscular Mycorrhizal Fungi with Paul Schreiner 181: Can Applying Compost Reduce Water Use? California Ag Water Stewardship Initiative California Ag Water Stewardship Initiative Dry Farming Dry Farming in Coastal California Vineyards Project Lauren Leeds Pesch Instagram @calidryfarming Lauren Leeds Pesch LinkedIn Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate Online Courses – DPR & CCA Hours SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year – Discount Code PODCAST25 Vineyard Team – Become a Member
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30:41
286: To Till or Not to Till: Impacts on Soil, Vines, and Vineyard Budgets
Can no-till really work in low-rainfall, compaction-prone soils? Taylor Jones, Director of Viticulture at Dierberg and Star Lane Vineyards in Santa Barbara, California shares insights from an 8-year vineyard floor trial comparing till vs. no-till practices. From vine vigor to soil health, microbial life to tractor fuel savings, Taylor reveals surprising data and offers practical advice for growers considering a shift in floor management. Resources: 262: A Vineyard Research Site to Study Soil Health 253: Regenerative Agriculture: The Path the Climate Change Resilience? 211: Vineyard Nutrient Management Across the United States California Department of Food and Agriculture’s Healthy Soils Initiative Healthy Soils Playlist Taylor Jones | LinkedIn Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate Online Courses – DPR & CCA Hours SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member
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28:47
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28:47
BONUS: Regenerative Farming, Irrigation Efficiency, and Agroforestry Tips from Kevin Rost
After wrapping up Episode 284 on SGMA, Kevin Rost (Apollo Ag Technologies) and host Craig Macmillan kept the conversation going—and it was too good not to share. In this bonus episode, Kevin dives deeper into the benefits of maintaining irrigation distribution uniformity, selecting cover crops based on grower goals, and how agroforestry and silvopasture can revolutionize water retention and soil health. Learn how regenerative practices can reduce water use, pesticide inputs, and fertilizer needs while improving soil biology. Resources: 284: SGMA Demystified - Acronyms, Deadlines, and What You Need to Know 274: Beyond Foxy: The Case for Hybrid Winegrapes Apollo Ag Technologies Groundwater: Understanding and Managing this Vital Resource Kevin Rost on LinkedIn Sustainable Groundwater Management Act (SGMA) Ultimate Irrigation Playlist Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate Online Courses – DPR & CCA Hours SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member
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285: 4 Essential Social Media Marketing Tips to Boost Your Brand _MTM
Social media doesn’t have to be overwhelming—especially with the right strategy. In this episode, we share four essential tips to grow your brand online, straight from digital marketing expert Emma Tessler of 95 Media. Focus on 1–3 platforms that align with your audience Craft a clear and consistent brand message Repurpose content to expand your reach Use analytics to improve your strategy Learn how to make social media work for you without burning out. Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine Likely Story Strategies Marketing Tips eNewsletter Sustainable Story Worksheet Print Electronic Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member
Get the latest science and research for the wine industry with Sustainable Wine Growing. Vineyard Team brings you industry professionals and experts on resource issues and business trends related to sustainable agriculture to help you put sustainability into practice.
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