Startups For the Rest of Us

• Episode 765 | TinySeed Tales s4e9: Making the hardest decision

  Is it time to shut down for good?  In this season finale of TinySeed Tales, Rob Walling sits down with Colleen Schnettler, founder of Hello Query, to reflect on her journey over the past few years. Colleen candidly shares the challenges she faced while trying to grow her SaaS business, including the difficult decision to shut it down after struggling to find traction. Moving past a painful part in her founder journey, Colleen is excited about her new venture where she’s already seeing early success. Join us for this honest look into the final days of Hello Query and to hear Colleen's resilience in the startup world. Topics we cover:  (1:07) – Difficulty in finding and onboarding customers (5:32) – Why didn’t it work?  (9:29) – How did the co-founder split affect the business? (13:11) – Founder regrets (18:49) – Reflecting on the decision (22:38) – Anything that you would have done differently? (25:21) – Moving forward to founder coaching and marketing Links from the Show:  Join the TinySeed Mailing List Apply for TinySeed SaaS Marketing Gym Colleen Schnettler (@leenyburger) | X Colleen Schnettler (@leenyburger.bsky.social) | Bluesky Hello Query The Score Takes Care of Itself by Bill Walsh If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify

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• Episode 764 | Finding Hockey Stick Growth with an A.I. Wrapper (with Jordan Gal)

  How do you build an MVP for an AI-enabled SaaS?  In episode 764, Rob Walling interviews Jordan Gal, co-founder of Rosie, to learn about how he pivoted from Rally to build an AI-driven product for small business owners. Jordan shares insights into the challenges of finding product-market fit, the importance of trial and error, and the rapid growth Rosie has experienced since its launch. They delve into the significance of effective onboarding, and how building an MVP changes in the face of AI.  Topics we cover:  (2:38) – From CartHook to Rally to Rosie (6:28) – Deciding to pivot and feeling product-market fit (12:55) – Coming up with a feature set (16:50) – Building an MVP quickly (19:29) – Competition when developing with AI  (24:52) – Removing features and flexibility in software (29:59) – Incredibly fast onboarding (33:22) – Balancing a “better business” with a “faster business” Links from the Show:  Applications for MicroConf Mastermind Matching are Open through March 31st SaaS Institute Rosie Jordan Gal (@JordanGal) | X Rosie (@heyrosieai) | X Episode 549 | Hiring vs. Outsourcing, E-commerce SaaS, and More Listener Questions with Jordan Gal If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify

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• Episode 763 | TinySeed Tales s4e8: One Last Pivot

  Is it time to set a deadline for when to quit your startup? In this episode of TinySeed Tales, Rob Walling reconnects with Colleen Schnettler, co-founder of Hello Query, as she tries to achieve product-market fit on a deadline. Colleen reveals the struggles of cold outreach and the overwhelming data landscape while testing a potential solution. With a clearer vision and two paying customers, she reflects on the importance of defining her value proposition, and the critical timeline she has set for herself to gain traction before her runway ends. Topics we cover:  (1:43) – Debating becoming a data aggregator  (6:30) – Finding a new direction (8:21) – Running out of runway (10:39) – When is it time to quit? Links from the Show:  The SaaS Launchpad Quit by Annie Duke TinySeed Colleen Schnettler (@leenyburger) | X Colleen Schnettler (@leenyburger.bsky.social) | Bluesky Hello Query If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify

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• Episode 762 | Doing Great Work, Hierarchy of SaaS Skills, and Public Deadlines (A Rob Solo Adventure)

  Are public deadlines a double-edged sword for startup founders? In episode 762, join Rob Walling for a solo adventure where he covers several topics. Rob breaks down Paul Graham's essay, "Doing Great Work" and focuses on how the steps apply to building real businesses for real customers. He also discusses the hierarchy of skills necessary for success in the SaaS space, sharing his thoughts on the critical roles of marketing, product development, engineering, and effective team management. Topics we cover:  (2:07) Doing great work (5:20) Identify the gaps (11:51) The SaaS skillset hierarchy (18:28) Publicly committing to a feature release (23:05) Maintaining enough rigor to hit deadlines Links from the Show:  MicroConf Connect Applications are open now through March 5th How to Do Great Work by Paul Graham Start Small Stay Small by Rob Walling Episode 756 | Why Great Product Management Is Critical for Your Startup If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify

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• Episode 761 | TinySeed Tales s4e7: Identifying Pain Points

  In this episode of TinySeed Tales, Rob Walling checks in with Colleen Schnettler, co-founder of Hello Query, as she discusses finding customer pain points. Colleen, now solo, navigates the challenge of refining her product vision. After a period of introspection, Colleen shares her decision to pivot from targeting engineering managers to focusing on marketing data analysts. She discusses the insights gained from hiring a marketing coach and the excitement of landing her first paying customer, despite some critical feedback on her product's UI. Topics we cover:  (1:50) – Early product excitement fizzles out (5:14) – When is it time to move on from an idea? (8:57) – Helping marketers build better reports (13:03) – Setting early pricing (14:02) – Determining how much to polish an MVP (17:36) – Predicting what’s ahead Links from the Show:  SaaS Institute TinySeed Colleen Schnettler (@leenyburger) | X Colleen Schnettler (@leenyburger.bsky.social) | Bluesky Hello Query If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify

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