DesignThinkers Podcast

Every year, RGD asks a different Canadian design studio or agency to tackle the conference identity. In these shorter episodes, I’ve been speaking with some of our past DesignThinkers Design Partners. My guest this week is Howard Poon, VP of Design at DDB Edmonton. In 2022, Howard and the team at DDB Edmonton tackled the conference identity for our triumphant return to in-person conferences. The execution was a restrained approach packed with iconography. In this episode, Howard and I go back in time to discuss the process that got them there.  Follow us on Instagram @rgdcanada or visit us online at rgd.ca. Purchase tickets to the upcoming DesignThinkers conference at designthinkers.com.

My guest this week is Partner, Executive Creative Director & Managing Director at BaseNYC. Min Lew was born in Germany, raised in Seoul, and now lives in Brooklyn. Min brings 20 years of experience across culture, technology, luxury, fashion, and more. Her impressive portfolio includes collaborations with clients like Apple, The New York Times, JFK T4 Terminal and MoMA. In this episode we talk about Min's path into design, how to move up the ladder within agency environments and what Min looks for in solid client relationships. Plus, Min lays out some advice for emerging designers.  Follow us on Instagram @rgdcanada or visit us online at rgd.ca. Purchase tickets to the upcoming DesignThinkers conference at designthinkers.com.

Our guest this week is a global brand leader. Greg Hoffman is the former Chief Marketing Officer at Nike. For 28 years, Greg held marketing, design, and innovation leadership positions at Nike. His role in the rise of marketing and design through that period was recognized when Fast Company named him one of the Most Creative People in Business. Today his primary role is as founder and principal of the brand leadership platform, Modern Arena. In that position Greg advises Fortune 500 brands, startups, and nonprofits about creating brand strength, business growth, and social impact. He engages teams ranging from Apple, Google, and Netflix, to Lego, and Target, on how to build stronger emotional bonds through branding and creativity. In this episode, we’re talking about his years at Nike. That includes what it takes to manage and steer a 600-person design team, how to grow in big corporate environments, and why exploring interest outside of design makes us better designers.  Follow us on Instagram @rgdcanada or visit us online at rgd.ca. Purchase tickets to the upcoming DesignThinkers conference at designthinkers.com.

Each year, RGD asks a different Canadian design agency or studio to tackle the conference identity. In these shorter episodes, I’ve been speaking with some of our past DesignThinkers Design Partners. My guest this week is Partner and Chief Creative Officer at BMD, Laura Stein. In this episode, I’m asking Laura to go back in time to 2020. Bruce Mau Design was our Design Partner in 2021, which meant they were working through the conference branding in the depths of a global pandemic—and the myriad of other crises we experienced during that time. What came out of their process was our DesignReThinkers conference. Listen in as we revisit the process that led us there.  Follow us on Instagram @rgdcanada or visit us online at rgd.ca. Purchase tickets to the upcoming DesignThinkers conference at designthinkers.com.