Are you a creative business owner? Do you ever feel like you’ve got more to give? That there’s a bigger impact you could make? Or is there an innate fear that’s...
How To Build A Personal Brand That Sells For You with Freddie Pullen
It’s getting harder and harder for creative business owners to get new customers. Buyers are more sceptical than ever and it feels like there’s too much competition out there to stand out.
But there’s a way of cutting through the noise and attracting clients that most creatives aren’t leveraging - their personal brand.
This week, I’m joined by Freddie Pullen. Freddie is an expert in story-driven marketing and helps entrepreneurs position themselves as the go-to authority in their space. And in this episode, Freddie shares the strategies he uses with his clients to help them build a personal brand that does the selling for them.
If you want to cut your sales cycle in half, effortlessly attract high-value clients and stand out in a crowded market, this episode is for you.
Covered in this episode:
Why it’s become so essential for creative business owners to build trust with their audience.
How to build a personal brand even if you don’t think your story is worth telling.
How to capitalise on LinkedIn before it’s too late.
Telling your origin story in a way that positions you as an authority without bragging.
Why customer acquisition is getting harder - and how to fix it for your business.
The key to attracting top talent and opportunities.
A powerful exercise to uncover your unique story.
Freddie’s incredible journey that led him to leaving a prestigious corporate career track for a life of entrepreneurship.
And much more…
If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.
PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/roadmap.
LEARN MORE
The Healthy Entrepreneur- https://thehealthyentrepreneurclub.com/
Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator
CONNECT
Freddie Pullen on LinkedIn - https://www.linkedin.com/in/freddie-pullen/
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/@Matt_Essam
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47:57
The Hidden Costs Of A Full Calendar (And How To Get Your Time Back)
How much white space do you have in your diary?
If you’re like most creative businesses, your calendar is jam-packed with client work and calls. This may look impressive on the outside, but it’s likely costing you the freedom to grow your business effectively and leads to burnout.
I’ve worked with many creative studio owners in this position and have helped them to take back a day a week in their calendars without breaking their business.
In this episode, I share the exact strategy you can use so that you can get the time back to work on your business instead of in it, and grow a business that serves you.
Covered in this episode:
Why creative business owners should avoid a full calendar.
How to get back one day a week without breaking your business.
The exact formula to work out how many calls and projects you need to grow your business sustainably.
The key to building a business that serves you.
If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.
PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/roadmap.
LEARN MORE
Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator
CONNECT
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/@Matt_Essam
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14:07
Stop Trading Time for Money and 10x Your Prices with Robin Waite
Are you tired of working endless hours with little reward to show for it?
In this episode, I sit down with Robin Waite, a bestselling author, award-winning business coach and former agency owner. Robin is an expert at productising and pricing services and has helped countless creative studio owners gain freedom while growing their business
Robin shares his journey from running a successful agency to experiencing burnout and ultimately transforming his approach to business.
Now, he coaches creatives to break free from outdated models and challenge limiting beliefs so they can charge what they’re worth, and build businesses they truly love.
This episode is packed with actionable insights to help you stop trading your time for money and take your agency to the next level.
Covered in this episode:
How to avoid burnout as an agency owner.
Why productising your services is essential to scaling sustainably.
The massive opportunities agency owners are missing by not productising their offering.
The 3 principles of productisation and how to apply it to your business.
The questions you need to ask all your clients if you want to raise your prices.
How to stay creative while building a profitable business.
And much more…
If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.
PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/roadmap.
LEARN MORE
Get Robin’s book for free - www.fearless.biz/tys
Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator
CONNECT
Robin Waite on LinkedIn - https://www.linkedin.com/in/robinmwaite
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/@Matt_Essam
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53:07
Scaling a Multiple 6-Figure Agency And Landing Your Ideal Clients with Josh Gudgeon
What does it take to build a thriving, scalable business whilst only working with your dream clients?
After eight years in the Royal Navy, Josh Gudgeon now runs a multiple 6-figure video production agency and a top 1% podcast.
In this episode, we get under the hood of exactly how Josh runs his agency, how he’s been able to attract his ideal clients, and the 3 secrets to building a business that gives you the lifestyle you want and allows you to be yourself.
Josh is able to work on projects he’s passionate about, has scaled his business while staying true to his values, and has mastered the art of attracting high-value clients who are willing to pay premium prices. And if you want to do the same with your business, this episode is for you.
Covered in this episode:
How to get the attention of your ideal clients.
Finding a niche you’re obsessed with and why it matters.
Freelancers vs. employees for an agency.
Why price is no longer an objection to Josh.
How to become incomparable to your competitors.
When should you fire a client and how to get the courage to do so.
How to deliver value to your prospects before even speaking to them.
And much more…
If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.
PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/roadmap.
LEARN MORE
Josh Gudgeon on YouTube - https://www.youtube.com/c/JoshGudgeon/
Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator
CONNECT
Josh Gudgeon on LinkedIn - https://www.linkedin.com/in/josh-gudgeon/
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/@Matt_Essam
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42:07
Attract Warm Leads on Autopilot With This Underrated Strategy
If you rely only on word-of-mouth and referrals to grow your business, you’re missing a trick.
In this episode, I’m sharing one of the most underrated lead generation strategies I know of - The Partnership Playbook. This strategy is like referral marketing on steroids. If used correctly, it will scale up your lead flow and start bringing in warm leads on autopilot.
Forget spending endless hours creating content and doing cold outreach. This strategy has been one of the biggest growth levers in my business, and in many of my clients’. One of whom used this strategy to attract 40 signups to her online workshop. And in this episode, you’ll discover how to get similar results.
If you’re looking to scale your business faster, this episode will change the way you think about lead gen.
Covered in this episode:
How to attract your ideal clients on autopilot using The Partnership Playbook.
How to form relationships with influential people.
The three types of partnerships you can start building today.
Practical examples of how my clients and I have scaled lead flow using this strategy.
And more…
If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.
PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/roadmap.
LEARN MORE
Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator
CONNECT
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/@Matt_Essam
Are you a creative business owner? Do you ever feel like you’ve got more to give? That there’s a bigger impact you could make? Or is there an innate fear that’s stopping you from achieving your full potential?
In this brand new podcast series, award-winning coach, author and speaker Matt Essam explores the internal battles we all face as creative business owners.
From the fear of launching to the anxiety we face around our life purpose, Creative Courage is the first podcast series that will dive deep into the psychology of courage and its key part in our success as business owners, leaders and creatives.
Each week, we bring you expert insights and proven strategies from inspiring entrepreneurs and thought leaders who have conquered their creative challenges.
If you’re ready to elevate your creative journey and unlock your full potential, so that you can make more impact, win better clients and ultimately be proud of what you’ve built, then subscribe to Creative Courage now on your favourite podcast platform.
Join us as we redefine what it means to thrive as a creative business owner.
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