Get your creative juices flowing with The Startup Ideas Podcast. Published twice a week, we bring you free startup ideas to inspire your next venture. Hosted by...
This YouTube expert made creators $100M+ (Not clickbait)
Join me as I chat with Paddy Galloway, a veteran YouTube strategist who has worked with major creators like MrBeast, where he shares a comprehensive blueprint for YouTube success. The discussion covers everything from initial channel strategy to advanced content packaging techniques, emphasizing the importance of consistent posting, strategic ideation, and effective thumbnail design. Galloway presents a structured approach to growing a YouTube channel over 12 months, with specific benchmarks and goals for each phase.Growth guides to turn your startup into a money printerGet access: https://www.gregisenberg.com/growth-guidesTimestamps:00:00 - Intro03:41 - Why YouTube09:26 - Evergreen Content vs Timely Content11:54 - The Value of Comments and Engagement14:44 - YouTube's Unique Position in Content Consumption15:26 - Monetization Potential on YouTube17:14 - The Challenge of Mastering YouTube19:36 - YouTube's Popularity Among Younger Audiences20:35 - Algorithm Stability on YouTube30:27 - Depth vs. Discovery on YouTube36:51 - The 12-month growth strategy breakdown1:17:38 - Content ideation framework discussion1:32:26 - Thumbnail and packaging strategiesKey Points:• Success requires a 12-month commitment with specific phases: establishment (months 1-4), improvement (months 5-8), and optimization (months 9-12)• Content ideation should follow a 0-100-10-1 framework: start with zero, generate 100+ ideas, filter to 10 strong ones, develop 1 final concept• Thumbnails and packaging are crucial, with recommendation to create 3 distinct thumbnails per video and follow the "three focus area rule"1) First, understand what YouTube really is:• It's NOT social media - it's a streaming platform• 60-70% of views come from TV screens• It's the biggest streaming service worldwide• Videos = digital real estate that appreciates over time2)The 12-Month YouTube Growth Plan:Months 1-4 (Establishment Phase):• Find your niche using triple Venn diagram:1. What you love2. What you're good at3. What people want to watch• Post 2x per week consistently• Don't overthink quality yet3) Months 5-8 (Improvement Phase):• Generate 100 video ideas weekly• Make 3 thumbnails per video• Study outlier content in your niche• Switch to 1 high-quality video per week• Focus on packaging (title + thumbnail)4) Months 9-12 (Optimization Phase):• Analyze your top 10% performing videos• Double down on what works• Spend 4 hrs/week studying YouTube• Make small 1% improvements each video• Build systems for consistent output5) The Golden Rule of Audience Overlap:Each video should have 80%+ audience overlap with your other content. If someone watches one of your videos, they should want to watch MOST of your other videos too.6) Thumbnail Psychology:• Use the "3 Focus Areas" rule• Pass the "Glance Test" (1-second viewability)• Max 4-5 words of text• Make it bright and clear• Being good at graphic design ≠ good at thumbnails7) Smart Title Strategy:• Keep under 60 characters• Use simple, universal language• Include superlatives when possible• Write for humans, not algorithms• Grade A readability score (7-8 year old level)8) The CCN Framework for Ideas:Every video should appeal to:• Core audience• Casual viewers• New viewers9) The Video Idea Pipeline:Start with 100 ideas → Filter to 10 strong ones → Pick the best one10) The ROI reality:• Expect 12 months minimum before seeing real returns• Need 50+ videos to find your groove• Success = Volume + Quality + Consistency• Best converting platform after email• Worth the long-term investmentRemember: YouTube is a game of marginal gains.Notable Quotes:"YouTube is not a video platform... before making a video, you need to understand what video to make, the strategy behind choosing ideas, packaging." - Paddy Galloway"If you're going to do something for 12 months on YouTube, you have to be willing to eat shit for a long time before it might pay off." - Paddy GallowayLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND PADDY ON SOCIALX/Twitter: https://x.com/PaddyG96Youtube: https://www.youtube.com/@paddygalloway8780YouTube Job Board: https://ytjobs.co
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1:45:05
He built a startup using AI that prints money (full tutorial)
In this episode we dive deep into modern marketing strategies with Cody Schneider, focusing on the concept of "digital gravity" versus traditional marketing funnels. The discussion covers comprehensive tactics for both B2B and B2C companies, including detailed strategies for content creation, distribution, and monetization. Special emphasis is placed on leveraging AI tools, programmatic SEO, and multi-channel marketing approaches to build sustainable growth engines.Timestamps:0:00 Intro01:23 - Digital gravity concept and content strategy10:00 - B2B marketing tactics and implementation38:45 - B2C marketing strategies and case studiesKey Points:• Comprehensive breakdown of modern B2B and B2C marketing strategies• Detailed explanation of "digital gravity" concept vs traditional marketing funnels• Step-by-step guide for building media presence and content distribution• Technical insights on email marketing, ad targeting, and influencer partnerships1) The Digital Gravity Model Forget marketing funnels. Think orbits.People don't move linearly through funnels - they orbit your brand, coming closer until they convert.More digital mass = more gravitational pull = more customers naturally drawn in.**2) B2B Marketing Stack:**• Scrape target emails ([Apollo.io](http://apollo.io/), $99/mo)• Run AI avatar ads (Heygen + ElevenLabs)• Cold email at scale (MailReef)• Launch industry podcast• Turn podcast → social content• Monetize audience w/sponsorshipsCost per click? Often less than $0.01 vs $5+ on ads.3) The Content Engine Record customer convos → podcast episodes↓Turn into blog posts↓Create social clips↓Make whitepapers↓Email newsletterOne piece of content = 10x distribution points4) B2C Growth Stack:• Pick HUGE TAM• Run FB/TikTok conversion ads• Price at $70.99/week ($29/mo psychology)• Use multiple creator accounts• Clone best UGC with AI• Add affiliate programKey: $5 CPM or less = profitable5) The SEO Playbook • Wait for DA 40+• Scrape top ranking content• AI generate 10k articles• Human edit winners• CTA every scroll frame• Pop-up at 25-50% depthFocus on long-tail keywords nobody fights for.6) Why This All Works:Traditional marketing = campaigns (start/stop)Modern marketing = always-on systemsYou're not "doing marketing"You're "marketing"Big differenceNotable Quotes:"Marketing isn't something you did, it's something you're doing. You're constantly doing marketing." - Cody Schneider"The closer your ad is to content on the platform, the less you're going to have to pay for it." - Cody SchneiderWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND CODY ON SOCIALCody’s startup: https://www.swellai.com/X/Twitter: https://tinyurl.com/5fjdn8d7LinkedIn: https://tinyurl.com/28e89f5r
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56:10
How to grow an internet audience in 2025
Join me as I chat with Dr. Tyler Lemco, known for co-founding Epic Mealtime (600M+ views), where we discuss strategies for building an internet audience from scratch. The conversation covers practical advice for content creators, including bio optimization, platform selection, and content strategy. We explore the balance between algorithmic success and authentic content creation, while emphasizing the importance of starting small and scaling gradually.Episode Timestamps:• 00:00 - Intro• 01:54 - Transitioning from Creative for Hire to Solopreneur • 07:29 - AI as a Thinking Partner• 09:03 - How to position yourself within your niche• 14:22 - Crafting a Compelling Bio• 26:28 - YouTube Growth Strategies• 41:30 - AI Tools for Content ProductionKey Points:• Transitioning from being a creative-for-hire to building your own audience• Framework for effective content creation and social media growth• Importance of platform focus and consistency in content creation• Strategy for building audience before community before productContent Strategy Framework:1. Pick a platform to focus on2. Identify what you love doing3. Study what algorithms favor4. Find gaps in your niche5. Commit to consistencyPlatform-Specific Insights:• YouTube Shorts: Good for subscriber growth, lower monetization• Long-form content: Best for overall revenue and engagement• Live streams: Excellent for community building, poor for new audience growthKey Takeaways:• Start fresh when pivoting content direction• Focus on audience building before community development• Test and iterate content strategy• Be willing to experiment publicly• Utilize AI tools like Descript for content production1) The Creative-for-Hire Trap• Good money but no equity upside• Easy to get stuck helping others win• Key is transitioning to building YOUR OWN assets• Start small, think big2) Framework for Content That Works:• Pick ONE platform to focus on (seriously)• Do what you genuinely love creating• Study what algorithms reward• Fill gaps in your niche• Commit to consistency3) The YouTube Revenue Reality:• Shorts: 3M views = $418 (+12k subs)• Long-form: 1.3M views = $13,580• Livestreams: 100k views = $1,926Strategy: Use shorts for growth, long-form for revenue4) The ABC Growth Framework:A) Build an Audience firstB) Convert to CommunityC) Create Products/ServicesDon't try all at once. Master each phase!5) Social Bio Formula:• Show Credibility• Create Intrigue• Clear Value PropPro tip: Write for non-followers, not existing ones6) Starting Fresh vs Legacy Account:• 94 engaged followers is better than 31,000 dead ones• Algorithm favors engagement %• Don't let ego stop you from starting over• Fresh start = clean slate7) Content Market Fit Truth:• Takes 6-24 months to find• Must experiment publicly• Embrace the uncomfortable• Better to ship than perfectBonus: For creators starting out - just START. You figure it out by doing, not planning.The only difference between launching and not launching is deciding you've launched.Notable Quotes:"The goal of every solopreneur should be to not be a solopreneur." - Greg"The only difference between launching and not launching is deciding that you've launched." - Tyler LemcoWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses [https://www.startupempire.co](https://www.startupempire.co/)FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND TYLER ON SOCIALTyler’s Website: https://www.tlem.co/X/Twitter: https://x.com/tlemcoYouTube: https://www.youtube.com/tlemco
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48:33
10 Newsletter Business Ideas to start in 2025
In this episode, I share comprehensive guide to launching profitable newsletter businesses in 2025, focusing on niche markets and proven monetization strategies. The episode covers various newsletter concepts ranging from local news to B2B decision-makers, with detailed implementation steps and revenue projections for each model. Special emphasis is placed on using newsletters as a foundation to build larger businesses through multiple revenue streams.Timstamps: • 00:00 - Intro• 01:54 - Newsletter Idea 1: Marketing newsletter for global talent• 08:03 - Newsletter Idea 2: Platform-based educational newsletters• 11:24 - Newsletter Idea 3: Unofficial sports team coverage• 13:03 - Newsletter Idea 4: Local real estate investor news• 20:55 - Newsletter Idea 5: B2B decision maker• 25:01 - Newsletter Idea 6: Niche ad examples for media buyers• 26:37 - Newsletter Idea 7: Meme-based news coverage• 29:23 - Newsletter Idea 8: Industry-specific AI tips• 31:12 - Newsletter Idea 9: Leadership lessons and profiles• 34:38 - Newsletter Idea 10: Local community newsletters• 37:14 - Final Thoughts and ConclusionLink Mentioned: Matt’s full article: https://www.newsletteroperator.com/p/10-newsletter-business-ideasMatt’s Twitter/X: https://x.com/JMatthewMcGarryKey Points:• Detailed breakdown of 10 different newsletter business models with monetization strategies• Focus on building profitable newsletters with low startup costs and high scalability• Emphasis on combining paid acquisition (Facebook ads) with organic growth• Strategy for turning newsletters into larger businesses (software, marketplaces, agencies)1) Marketing Newsletter for Global Talent • Target overseas marketers seeking US jobs• Cost: $0.25-0.50 per sub via FB ads• Structure:1) Remote job listings2) Digital marketing news3) Marketing tutorialsMonetization path to $28k/mo:• Job board ($18k/mo)• Recruiting blasts ($10k/mo)2) Platform-Based Newsletter Pick ONE tool (Figma, Notion, Perplexity AI) and go deep.The gold mine here:• 20-50% recurring affiliate commissions• Sell premium templates• Potential acquisition by the platform• Build & sell SaaS tools to your audience3) Local Real Estate Investor Newsletter The math:• 5-10k subs• $2 CPA• $7.5k/mo in ad revenue• $50k from seminars• $50k from premium subsTotal: $190k/year with just 10k subscribers!4) B2B Decision Maker Newsletter The secret sauce:• Need only 2k subs (if they're the right people)• Target C-suite in specific industry• Collect detailed subscriber data• Charge premium for targeted access5) Visual News & AI Newsletters Two massive opportunities:A) Meme-based news• 2-4 stories/day• Prosumer focus (tech/finance)• Visual over Text in 2024B) Industry-specific AI tips• Target specific verticals• Focus on time/money saving• $200/year subscription model6) Local Community Newsletter The playbook:• Focus on positive news• Thursday "Weekend Plans" format• $0.50 CPA possible• Target high-LTV local sponsorsReal example: Naptown Scoop makes $400k/year in one city!7) The bigger opportunity? Don't just think "newsletter"Think "audience building machine" that can spawn:• Software products• Marketplaces• Agencies• CommunitiesStart with newsletter, expand into empire.Pro tip: for ANY of these:• Use pre/post CTAs on social• Build one social channel alongside• Collect subscriber data beyond email• Think paid first, organic secondPick one and start this weekend! Notable Quotes:"Newsletter businesses are a cheat code... you can build a marketplace, you can build an agency, you can build so much on top of a newsletter.""You don't need 100,000 subscribers to make $100,000 a year. With 5-10,000 subs, you can make $190,000 a year."Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/
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39:29
"Y Combinator Is Overrated" - Inside the brain of this 20-Year-Old Who Built Multiple Viral Products
Join me as I chat with Avi Schiffmann, Founder and CEO of friend.com, as we discuss technical challenges in AI memory systems and broader startup philosophy. Avi emphasizes the importance of creating new categories rather than competing in existing ones, while advocating for personal growth and confidence as crucial elements of entrepreneurial success. The discussion covers both technical aspects of AI development and philosophical approaches to startup building.Episode Timestamps:• 00:00 - Introduction and discussion of memory systems• 02:04 - Advice for Founders, Competition, Critique of YC • 06:02 - Entrepreneurship vs Innovation• 15:52 - Thoughts on Raising VC Funding and Bootstrapping• 18:52 - Discussion on Confidence and Personal Growth• 27:58 - Work Life Balance Discussion• 31:18 - Startup Idea 1: Memory as a ServiceKey Points:• Discussion of memory systems for AI chatbots and the need for "memory as a service"• Exploration of startup philosophy and the importance of creating new categories• Emphasis on personal confidence as a key factor in startup success• Critique of conventional startup wisdom and YC methodology1) First, a HUGE opportunity in AI:Memory as a Service (MaaS) for AI chatbots • Current memory systems rely on RAG• No good solution exists yet• Companies would pay $$$ to solve this• Critical for AI relationship products2) On building in existing categories:The real advantage of startups?• Fresh slate in people's minds• Ability to define new categories• Instant category leadership3) MINDSHARE is the only true moat Example:• Claude is better than ChatGPT in quality• But ChatGPT owns mindshare• Google trends: ChatGPT = 100, Claude = ~0Lesson: Better product ≠ Winning product4) On raising VC:"The real way you raise is when it becomes about the deal, not what you're working on"• VCs invest in YOU, not your product• It's a social game• They care about who else is in• Focus on being good at "yapping"5) The REAL key to startup success:Personal confidence over YC adviceHow to build it:• Get out of tech bubble• Build real relationships• Have experiences• Travel• Live life"No one great ever thought they couldn't be great"6) On working style:"You don't need to be at your computer to be working"• Best ideas come in shower/walks• Live life, let ideas brew• Focus on right direction not working hard• Think through ideas in different places7) Final wisdom:"You have a short bubble of consciousness while alive. Don't waste it working on something you're not confidently proud about."Stop preparing.Start building.Be confident.Make art.Notable Quotes:"If you view your work as art, you have no competition and you have no fear of failure.""It's easier to create a new category than to try and win in an existing category because if you create your own category, you immediately crown yourself king."Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND AVI ON SOCIALFriend: https://friend.comX/Twitter: https://x.com/AviSchiffmann
Get your creative juices flowing with The Startup Ideas Podcast. Published twice a week, we bring you free startup ideas to inspire your next venture. Hosted by Greg Isenberg, CEO of Late Checkout and former advisor to Reddit and TikTok. Subscribe so you don't miss out.
For more startup ideas, we created a database of 30+ startup ideas you can take at https://gregisenberg.com/30startupideas
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