Wave Pool Mag

Andy Hadden is pumped. We're sitting on the edge of the wave pool that he spent over a decade bringing to life. Today, all those blueprints, civic meetings and artist renders have disappeared into the ether to be replaced by the real, three-dimensional entity that is Lost Shore Surf Resort. In this episode we pick Andy's brain to uncover the surprises one can expect in the magic place when your dream goes from concept to concrete.

On site at Revel Surf in Mesa Arizona earlier this month we spoke with COO Adam Saks – a creative hospitality veteran who brings a refreshing New York realness to his work. It was pre-opening and Maricopa County was running through its final inspection list (spoiler alert, they passed and are open as of today.) Adam walks us through the Cannon Beach journey, which many of us are familiar with, but really piqued our interest with his innovative take on how surf invigorates a space. Here, in the stripmall-landia of the greater Phoenix area, a wave pool radically distinguishes a destination which rolls over into higher retail occupancy and rates. “Our rents in this 30 acres are a bit more than those across the street. It just is. And that's not a secret. Prospective tenants could go and call upon the real estate broker for the retail space across the street, and they can call our broker and they will get two different numbers. What we have found is that we're 100% leased. So people here are willing to pay a premium rent to open their business close to the water. Like I said, what Cannon Beach is going to be in a couple of years with everything that we're bringing to this corner and the fact that very little of that exists in Southeast Mesa. Entertainment is about everything in one place. That's what the world has become.”

Jonas Boehm-Tettelbach is an imposing figure. He's Lurch height with a backwoodsy hairstyle and beard – put him in greasy overalls and he could be cast as a moonshiner in a Tarantino film. However, his manner is the furthest thing from Duck Dynasty bravado. Jonas speaks in a quiet, measured tone. And, it turns out, he also knows his shit.Having been with this wave pool project alongside his father, he's seen it all during the evolution of O2 SURFTOWN MUC from concept to concrete – a process which took five-and-a-half years (a relatively short time when compared to many other surf park projects.) In this podcast Jonas shares some of those hard-earned insights, the kind that can only be learned by bringing Germany's first wave pool to life.

Joaquín Lozada and Ezequiel Fernandez Lobo from La Ola Group, based in Argentina, are spearheading a technology that uses underwater air cannons to generate surf. The company plans to build their first wave pool adjacent a famous church just outside of Buenos Aires. If successful, their technology will rub shoulders with some of the major players in the highly competitive wave generation game.