The FASO Podcast

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For today's episode, we sat down with Ellen Howard, a Boise-based landscape painter, instructor, art advocate, and writer who works primarily in oils and gouache, known for her tranquil depictions of nature, water, and luminous skies. In this conversation, Ellen shares how she transitioned from a demanding venture capital career into full-time art, guided by lifelong creative influences—especially her grandfather’s travel illustrations and drawings. She explains how an invitation to an oil painting class reignited her passion, leading to years of focused study, plein air practice, and a deep commitment to painting nature’s peaceful moments, from marshlands and seascapes to sunsets and Idaho’s mountains. Ellen also describes how surgery led her to experiment with gouache, a medium whose quick-drying vibrancy and spontaneity now balances and informs her slower, layered oil work. Drawing on her business background, she emphasizes time management, relationship-building, consistent marketing, particularly newsletter marketing, and “showing up and saying yes” as crucial to building opportunities and gallery representation. She encourages artists to develop a body of work they truly love, understand where it fits in the market, be patient with career growth, and actively create their own opportunities rather than waiting to be discovered. Finally, Ellen tells us about her upcoming gouache workshop in Sun Valley, her France Alps workshop, and her participation in major exhibitions like the California Gold Medal Show and the Brinton Museum invitational.
Ellen's FASO site:
ellenhowardart.com/
Ellen's Social Media:
facebook.com/ellen.howard.5
instagram.com/ellenhowardart/
Sign up for Ellen's Newsletter!
ellenhowardart.com/email-newsletter

Join our next FASO Show Live!
https://artists.boldbrush.com/p/the-faso-show

Learn the magic of marketing  with us here at BoldBrush!
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Get over 50% off your first year on your artist website with FASO:
FASO.com/podcast
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For today's episode we sat down with Emma Kalff, a painter living in a tiny rural town in southwestern Colorado, where she now earns 90–95% of her income from her art after years of gradual building, side jobs, and business education. She began in sociology at Boston University, realized social work wasn’t for her, and followed her heart down to the art world in New Orleans through figure modeling, eventually receiving a rigorous classical training at the Academy of Fine Arts. Her work evolved from plein air landscapes into layered, dreamlike paintings that combine candid photographs of people with Colorado’s dramatic landscapes, allowing compositions to unfold organically rather than from strict pre-planning. Emma is currently working on a series of five large 30x40 inch linen paintings—“who, what, when, where, why”—that explore existential questions about living and making art in a socially, politically, and technologically volatile era, partly through reinterpreting historical symbols in a contemporary context. She emphasizes that a sustainable art career requires treating art as both craft and business: balancing studio time with marketing and education, diversifying income streams, engaging with local communities, and not waiting passively to be “discovered.” Throughout the conversation, she is honest about the psychological challenges—discipline, burnout, distraction from social media—while still affirming that this open-ended, uncertain time offers artists unprecedented freedom and direct access to their own audiences. Finally, Emma encourages us to sign up for her newsletter and Patreon to stay updated on her work!
Emma's FASO site:
emmakalff.com/
Sign up for Emma's Newsletter!
emmakalff.com/page/49408/newsletter-signup
Emma's Patreon:
patreon.com/cw/EmmaKalff
Emma's Social Media:
instagram.com/emmakalff/

Join our next FASO Show Live!
https://artists.boldbrush.com/p/the-faso-show

Learn the magic of marketing  with us here at BoldBrush!
boldbrushshow.com

Get over 50% off your first year on your artist website with FASO:
FASO.com/podcast
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To end off season 13, we sat down with Matthew James Collins, a figurative painter, portrait painter, and sculptor living and working in Florence, Italy. Matthew traces his path from a creative childhood in Oak Park and frustration with contemporary-focused art school to then find classical, atelier-based training in Florence. Matthew explains how Old Masters like Titian, Van Dyck, Rembrandt, and Velázquez shaped his devotion to painting from life, Baroque optical effects, and the idea of following their principles—especially observation of nature—rather than copying their style. Matthew also explains how cameras and screens distort our sense of seeing, why young painters should “go cold turkey” from photographic reference when possible, and how experiencing art in person and in context is radically different from viewing it in what Matthew calls “art zoos” (museums stripped of original context). Matthew shares concrete insights on portraiture—sight-size work from life, historical palettes, thoughtful posing and lighting, and the slow, conversational sittings needed to reveal character—as well as his teaching method of painting alongside one or two students and correcting in real time. Underneath it all, the conversation keeps returning to bigger themes: the likeness of artistic voice to a lifelong "Odyssey", the role of culture and curiosity, the practical and emotional difficulty of being an artist today, and the enduring importance of making ambitious, sincere, beautifully crafted work that lives with people in everyday spaces.
Matthew's FASO site:
matthewjamescollins.com/
Matthew's Social Media:
instagram.com/matthewjamescollinsartist/
facebook.com/matthewjamescollinsartist/
Matthew's Articles:
Historical Approaches for Contemporary Portrait Practice
Dancing Faun of Pompeii: Removed From Habitat, Out of Context

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FASO.com/podcast
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In this compilation episode, we are focusing on tips about one of the most important parts of an artistic career: collectors. Our past guests emphasize that fine art is sustained by strong, long-term relationships with collectors, not just technical skill or gallery placement. They describe collectors as people who often want a personal connection and ongoing dialogue—through conversations at shows, home salon events, and gallery openings. Many of our guests highlight using newsletters, social media, and even texting to stay in touch, share new work, and make collectors feel appreciated and involved. Several artists stress the importance of gratitude and reciprocity, from handwritten thank-you notes to remembering birthdays and asking how collectors discovered their work. Overall, collectors are not only buyers but possible friends, supporters, and “connectors” whose loyalty and enthusiasm can sustain an artist’s career over many years.
Episodes mentioned in order of appearance:
81 Steve Atkinson
87 Johanna Spinks
94 Karen Blackwood
61 Nanci France-Vaz
99 Heather Arenas
101 Joseph Gyurcsak
120 Kim Casebeer
130 Scott Ruthven
162 David Griffin
166 Miriam Schulman
170 Kim Lordier

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register.boldbrush.com/live-guest

Learn the magic of marketing  with us here at BoldBrush!
boldbrushshow.com

Get over 50% off your first year on your artist website with FASO:
FASO.com/podcast
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For today's episode, some of our past guests share the creative “aha” moments that transformed both their work and careers. You’ll hear how structured projects and daily discipline can unlock unexpected growth, and why understanding value matters more than obsessing over color. Our guests reveal how real artistic voice emerges naturally over time, rather than from trying to “find a style.” They also discuss the power of painting from memory and imagination instead of copying reality. Finally, they explore mindset shifts—reframing commissions, embracing the process over the product, and using creativity in marketing—as key breakthroughs on their artistic journeys.
Episodes mentioned on this episode:
62 Aaron Schuerr
77 Aaron Westerberg
79 William Schneider
118 Shuang Li
129 Brian Bateman
137 Chris Krupinski
139 Jeff Legg
144 Christine Code
170 Kim Lordier