Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
Helium 10
Are you an Amazon FBA, Walmart, or Ecommerce Seller, or someone interested in becoming one? The Serious Sellers Podcast by Helium 10 is an unscripted, unrehears...
#635 - 2 Amazon Product & Keyword Research Strategies for 2025
In this episode, we discuss two killer product and keyword research strategies. One of them found a product that has sold tens of thousands of dollars, but I found this product opportunity nine months ago.
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
Ever wondered how some Amazon sellers manage to uncover hidden e-commerce gems while the rest of us are left playing catch-up? Imagine having the tools and insights to identify high-performing products, long before they hit the big time. On this episode of the Serious Sellers Podcast, we break down the art and science of Amazon products and keyword research for 2025. From Bradley’s personal success with the "Meat Resting Blanket" to the specifics of navigating Amazon's algorithm, this episode has strategies that can elevate your Amazon-selling game.
Join me as Bradley walks you through the power-packed features of Helium 10. We’ll explore niche markets that are ripe for the picking and how to harness the potential of Amazon's brand analytics. You'll get insider tips on dissecting search results to identify products with high click rates but low conversions, a surefire way to uncover untapped opportunities. This episode is not just about finding products; it’s about mastering the art of listening to what the market is quietly whispering.
Last but not least, we dive into the nuances of product visibility and keyword relevance. Discover advanced strategies for optimizing your Amazon listings with Helium 10’s Magnet, Black Box, and Cerebro, and learn how keyword seasonality can impact your sales cycles. Plus, a sneak peek at how Amazon's AI is reshaping product listings and why understanding its algorithm could be your secret weapon. Are you ready to transform your approach and maximize your e-commerce potential? Tune in for actionable insights and a fresh perspective on the game-changing Amazon tools for 2025.
In episode 635 of the Serious Sellers Podcast, Bradley talks about:
00:00 - Amazon Product and Keyword Research Strategies
01:36 - Keyword Research Tools for Amazon Sellers
07:18 - Identifying Niche Products Through Brand Analytics
12:46 - Exploring Unfamiliar Keywords and Products
17:25 - Keyword Research Strategies and Historical Data
19:49 - Discovering Top-Selling Products in Brand Analytics
23:48 - Advanced Keyword Research Strategies
24:53 - Discovering Top Keywords With Amazon Data
31:57 - Amazon AI for Product Seasonality
35:15 - Amazon Product Sales Analysis & Seasonality
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37:20
#634 - Top 10 Completely Unique Amazon Strategies
In this episode, learn Bradley’s top 10 all-time money-making strategies that you can't do with any other tool outside of Helium 10. Including one strategy adding $5K profit from a product selling just 5 units a day!
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
Join Bradley as he shares his top 10 unique money-making strategies exclusively available to Helium 10 users. These strategies, often overlooked by the average Amazon seller, are designed to provide a competitive edge and significantly boost your profits. He shares how one particular strategy added over $5,000 in profit for a product selling just five units a day. By comparing Helium 10's functionalities with other Amazon tools out there, Bradley highlights the potential for substantial gains by utilizing features available to Helium 10 users. This episode is packed with insights into lesser-known techniques that can supercharge your Amazon business for maximum profitability, even during off-peak times.
Listen in as Bradley reveals advanced Amazon product research techniques using Helium 10's tools that can revolutionize your approach to analyzing product performance and keyword effectiveness. Discover how to leverage the historical Cerebro feature to track high-performing seasonal products currently out of stock and understand what drove their sales during their peak season. We also dive into Amazon Brand Analytics tools inside Helium 10 to streamline the process of identifying top-clicked keywords for seasonal products. By analyzing a broader date range, you can uncover a comprehensive list of keywords that led to significant clicks and conversions, enhancing your product's market strategy.
Finally, Bradley guides you through strategies to determine if your product is indexed for a keyword on Amazon. Learn how the Index Checker tool can efficiently identify which specific keywords are preventing a product from being indexed for certain phrases. He also explores the importance of understanding shifts in keyword ranks and how these shifts can explain changes in sales performance. With insights into optimizing packaging size for immediate savings. This is a look at 10 strategies most Amazon sellers and Helium 10 users overlook, this episode offers a comprehensive guide to maximizing your profits and refining your Amazon-selling and e-commerce strategy using Helium 10.
In episode 634 of the Serious Sellers Podcast, Bradley talks about:
03:19 - #1 Cerebro Historical Trend
08:39 - #2 ABA Top Search Terms
11:40 - #3 Cerebro Historial Search Volume & Rank
15:21 - #4 Amazon Recommended Rank
20:11 - #5 Child ASIN Variation Sales Performance
21:55 - #6 Cerebro Data Shows All 7 Pages
24:59 - #7 Helium 10 Index Checker
29:07 - #8 Keyword Sales Estimates
31:17 - #9 Keyword Tracker with Boost
33:48 - #10 Size Tier Alerts
An Amazon FBA shipment change, TikTok shop not allowing dropshipping anymore, and Walmart launching an in-home testing program. These and more buzzing news on this week's episode!
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.
Amazon FBA Shipment Change
https://sellercentral.amazon.com/help/hub/reference/GC3Q44PBK8BXQW3Z
TikTok Shop Drops Dropshipping
The TikTok outage caused TikTok Shop sales to spike, not sink
https://digiday.com/marketing/the-tiktok-outage-caused-tiktok-shop-sales-to-spike-not-sink/
Apple, Google remove TikTok from stores as app halts service in U.S.
https://www.cnbc.com/2025/01/18/apple-google-remove-tiktok-from-stores-as-app-halts-service-in-us.html
Apple won't return TikTok to the App Store until it's sold to a U.S. buyer
https://appleinsider.com/articles/25/01/21/apple-wont-return-tiktok-to-the-app-store-until-its-sold-to-a-us-buyer
Walmart will now let suppliers test products in its customers’ homes
https://www.modernretail.co/operations/walmart-will-now-let-suppliers-test-products-in-its-customers-homes/
Inventory Defect and Reimbursement portal now available
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRkVaMk1ZR05KWFNDSEw2
New Features for Amazon Advertisers
https://advertising.amazon.com/API/docs/en-us/release-notes/index
New Amazon product title requirements effective January 21, 2025
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNEJGOUZIUUs4SFBXWkRV
In the next segment, we turn our attention to exciting new Helium 10 product features and updates in the Amazon marketplace. We introduce powerful features inside Helium 10 Adtomic like the Share of Voice tool. This tool is designed to enhance brand visibility and streamline advertising campaigns. Furthermore, Shivali guides us through a compelling strategy for expanding product offerings by leveraging niche book topics by using Helium 10’s Black Box tool for KDP allowing sellers to tap into new markets and diversify income streams. By identifying high-potential keywords with low competition, sellers can capitalize on existing skills and broaden their market presence. Don't miss this episode for a comprehensive look at these critical updates and strategies to enhance your e-commerce success.
In this episode of the Weekly Buzz by Helium 10, Bradley covers:
00:47 - Amazon FBA Shipment Change
02:34 - TikTok Shop Drops Dropshipping
04:23 - TikTok Sales Spike
05:36 - TikTok App Unavailable
07:06 - Walmart’s Scintilla
08:59 - IDR Portal LIVE
10:33 - New Features for Advertisers
12:06 - Title Policy Reminder
12:51 - Helium 10 New Feature Alerts
19:09 - Training Tip: Black Box For KDP
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22:20
#633 - 20 Top Amazon PPC Questions Answered
In this TACoS Tuesday episode, we answer over 20 of your top Amazon PPC questions with the help of our first-time expert guest who brings a wealth of knowledge to our show.
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
How can you elevate your Amazon advertising game and maximize your e-commerce success? Join us as we welcome Anne Harrell, Head of Product Evangelism & Enablement from Pacvue, to answer over 20 of the most pressing PPC questions from our listeners. Bradley and Anne's deep expertise offers a fresh perspective on how Helium 10 and Pacvue can complement each other, helping brands at various stages of their Amazon-selling journey. She dives into the latest innovations Amazon has lined up for 2024, like AMC and expanded sponsored ads, which aim to give sellers unprecedented insights into customer behavior.
Throughout the episode, Anne shares actionable strategies for mastering Amazon ad campaigns. Bradley and Anne also break down the complexities of setting up effective campaigns, sharing how tech tools like Helium 10’s Keyword Tracker can fine-tune your bids beyond basic estimates. We also touch on the power of automation with tools inside Pacvue, which can alleviate the burdens of manual campaign management and enhance overall efficiency. Anne emphasizes the role of external traffic and audience maximization within Amazon's ecosystem, offering a balanced approach to boost organic sales alongside advertising efforts.
Finally, we explore the nuances of Amazon PPC strategy, from mitigating rising ACoS to the strategic use of AI in campaign management. Anne shares her fascinating journey from the advertising world to her pivotal role at Pacvue, along with resources like TACoS Tuesday for those keen on deepening their PPC knowledge. Whether you're working to optimize your PPC campaigns or looking to learn effective strategies, this episode is packed with insights to fuel your Amazon success story.
In episode 633 of the Serious Sellers Podcast, Bradley and Anne discuss:
00:00 - Amazon Advertising Solutions
02:57 - Helium 10 and Pacvue
06:32 - Amazon Ads, CES Announcement
08:30 - PPC Campaign Optimization Strategies
09:25 - Optimizing Keyword Bids for Product Launch
12:42 - Optimizing Amazon Campaigns for Keywords
16:05 - Optimizing Campaign Management Frequency
22:56 - Effective Ad vs. Organic Sales Ratio
23:34 - Driving Sales Through Advertising and Optimization
28:34 - Finding Trending Keywords for Sponsored Products
32:22 - Product Display Ads Optimization & Competitor Avoidance
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41:02
#632 - Life-Saving Amazon Business
In this episode, an Amazon seller shares how creating products to save his dog launched his brand, leading to Amazon featuring his inspiring story on its website.
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
Join us for an inspiring conversation with Santiago Gelvez of PetCultures.com, a Colombian-born entrepreneur whose heartwarming journey to save his dog Tango sparked an innovative adventure in the pet product industry. Santiago's transition from a career with giants like Procter & Gamble and PepsiCo to founding a thriving e-commerce brand is a riveting tale of passion and perseverance. Discover how a personal crisis and a collaboration with a veterinarian friend led to the creation of a groundbreaking pet probiotic that not only improved Tango's health but also caught Amazon's attention, turning Santiago's entrepreneurial dream into a flourishing reality.
Santiago opened up about his strategic expansion into the European market, sharing key insights into the unique challenges and opportunities he faced. Learn about his experience relocating to Europe and how it unveiled lower competition and cost per acquisition, proving crucial for growth in the pet supplement sector. Santiago emphasizes the importance of Amazon's Subscribe and Save feature, which has been instrumental in fostering customer loyalty and achieving profitability. Through his story, Santiago underscores the need for patience and strategic planning in the competitive landscape of online supplements.
Marketing is at the heart of Santiago's success, and he generously shares his strategies for brand growth. From offering enticing discounts to crafting compelling personal stories, Santiago's approach is both innovative and relatable. He discusses the power of storytelling in branding, particularly the role of his journey with Tango, and explains how workshops with industry experts like Kevin King have fueled his brand's expansion across European marketplaces. This episode is a treasure trove of advice for aspiring entrepreneurs looking to make their mark in the pet product industry and beyond.
In episode 632 of the Serious Sellers Podcast, Bradley and Santiago discuss:
00:00 - From Procter & Gamble to Pet Products
00:00 - Seller's Amazon Success Story
04:27 - Ineffective Probiotics for Pets
07:44 - Starting a Business and Making Profit
09:47 - Expansion Through European Markets and Strategies
18:31 - Pricing Strategy and Amazon Subscribe & Save
18:37 - Pet Products Marketing and Global Expansion
26:30 - Amazon Mexico Regulatory Challenge
29:59 - Pet Supplement Brand Marketing Strategy
30:38 - Expanding Brand in European Amazon Markets
33:50 - Private Label Product Launch Strategy
Acerca de Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
Are you an Amazon FBA, Walmart, or Ecommerce Seller, or someone interested in becoming one? The Serious Sellers Podcast by Helium 10 is an unscripted, unrehearsed, BS-free, organic conversation between host Bradley Sutton, and real life sellers and thought leaders in the ecommerce world, where they share the top strategies that will help sellers of all levels succeed. In addition, every week there is an episode of the ”Weekly Buzz” which gives a rundown of the latest news in the Ecommerce world.
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos
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