Zeynep Inanoglu Ozdemir on marketing in product-led growth
In this episode of McKinsey on Building Products, host Rikki Singh and Zeynep Ozdemir, CMO at Atlassian, discuss the critical role of marketing in product-led growth (PLG). They explore the alignment between marketing and product teams, the interplay between PLG and sales-led growth (SLG), and insights on leveraging data, fostering innovation, and navigating market expansion to drive success in product management. This conversation originally took place as part of the McKinsey Product Academy speaker series.See www.mckinsey.com/privacy-policy for privacy information
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28:24
Tamar Yehoshua on product leadership in the age of AI
In this episode of McKinsey on Building Products, host Rikki Singh and Tamar Yehoshua, President of Product and Technology at Glean, delve into the evolving landscape of product leadership in the age of AI. They discuss the pivotal role of customer obsession, the challenges of integrating AI into product management, and strategies for leveraging AI to enhance productivity and innovation.See www.mckinsey.com/privacy-policy for privacy information
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25:30
Arnab Bose on AI’s impact on cybersecurity
In this episode of McKinsey on Building Products, host Rikki Singh and Arnab Bose, Chief Product Officer, Okta Platform, discuss the transformative impact of AI on cybersecurity and identity management. They explore the challenges of adopting AI in security solutions, the importance of a robust strategy for identity management, and how organizations can safely adopt AI agents.See www.mckinsey.com/privacy-policy for privacy information
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27:30
Yuhki, CPO of Figma on accelerating PLG with 'user love'
In this episode of McKinsey on Building Products, host Rikki Singh and Yuhki Yamashita, CPO of Figma, explore building user-obsessed products and the future of design. They delve into key elements of creating a PLG flywheel, importance of community in fostering product adoption, and the transformative impact of generative AI on product development.See www.mckinsey.com/privacy-policy for privacy information
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23:59
McKinsey on Building Products: 2024 highlights
In this episode of McKinsey on Building Products, host Rikki Singh reflects on the conversations she had with our guests in 2024, and highlights five key takeaways. Listen in to find the top picks.See www.mckinsey.com/privacy-policy for privacy information
Hear from distinguished software product and engineering leaders and learn about their real-world experiences of building exceptional products. Each episode will feature an innovative leader covering topics ranging from product-led growth to generative AI. If you are passionate about building products that customers fall in love with, this is for you. Visit McKinsey Product Academy to find out more.
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