Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

• Professionalism is Killing Your Brand: Here's the Cure

  I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Corporate speak sucks.Dave Harland, copywriter and creative director of Copy Or Die, shares how ditching professionalism and embracing authenticity can help you revive your brand. (00:00) - Intro (03:31) - Redefining professionalism (05:58) - Dave's journey (09:39) - How Dave's strategy generates leads (17:37) - First steps to being more yourself (24:05) - Why going "too" narrow is important (34:24) - Self-deprecation as a copywriting tool (41:45) - Picking the right fight (51:06) - Dave's last advice (55:52) - Top 3 resources ***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected]🤘

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• Funnels Don't Build Businesses: Here's What Does

  I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment*** Forget the "easy money" funnel fantasy. We're exposing the truth about building a business that lasts, without the hype and empty promises. Get ready to ditch the shortcuts and build something... for real.(00:00) - Intro (03:23) - Facebook funnel's story (08:46) - The difference between a funnel business approach and a real business (10:24) - The importance of the backend in a business (16:27) - The weaknesses of the influencer model (21:18) - The 5 Lightbulbs Framework (28:00) - How to implement the framework (32:59) - What is a good argument to sell your product? (39:18) - How to spot the right claim? (44:03) - The claim-proof model (54:05) - Summary (56:04) - Billy's top 3 resources ***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected]🤘

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• How to Build a Content Strategy That "Drives Pipeline"

  I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment*** In this episode, Sara Stella Lattanzio pulls back the curtain on what it really takes to build a content strategy that drives pipeline in a B2B company. She talks about the resistance she faced and shares her proven tactics for overcoming obstacles and proving the value of content marketing. (00:00) - Intro (03:45) - Sara's pet peeve (06:28) - First actionable steps as a marketer (10:51) - How to find and convince the right people for content marketing (21:46) - Getting people involved (26:59) - When did you drive more pipeline (28:18) - Sara's content strategy process (33:19) - What's a cluster (36:05) - How do you decide on a cluster (40:15) - The difference between content strategy and editorial calendar (44:43) - How do you deal with the fear of judgment (49:28) - The difference between business in the US and the EU (51:56) - Sara's top 3 resources ***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected]🤘

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• 25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin

  I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment*** Leah Tharin, a B2B growth veteran with 25 years of experience, rips apart the bullshit and delivers actionable insights you can actually use. No jargon. No fluff. She breaks down what PLG (Product-Led Growth) really means and how to make it work for you, even if you're not a SaaS unicorn.(00:00) - Intro (04:07) - What would be product-led growth and sales-led growth if they were a board game (09:07) - Cutting through the jargon  (13:01) - Breaking down product-led growth (16:42) - Breaking down sales-led growth (18:26) - When to choose between PLG or SLG (20:59) - Step-by-step guide with a sales-led company (30:25) - What is the most difficult scenario for a sales-led company (38:27) - The 4 categories of people you need to serve (40:34) - How to identify the key "aha" moment (59:27) - Summary (01:01:11) - Leah's top 3 resources ***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected]🤘

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• Know Your "Enemies" — A Practical Guide to Competitive Intelligence

  I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***This episode gets real about knowing your competition and using that knowledge to stand the f*ck out. Louis and competitive intelligence expert Andy McCotter-Bicknell rip apart the "customer-obsessed" BS and show you why keeping a close eye on your "rivals" is paramount.(00:00) - Intro (03:35) - Customer obsession vs Competitor obsession (06:41) - Is competitive intel only for B2B SaaS? (09:40) - Defining competitive intelligence (16:20) - How do you identify threats? (17:56) - Practical case with a cinema (23:12) - How to start a competitive intelligence department? (28:13) - How to consolidate your research and apply it? (37:03) - How do you assess the maturity of a category? (44:16) - The number one tip to find differentiators (48:57) - Andy's biggest win (52:04) - Outro ***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected]🤘

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