Design Better

• The Brief: Afraid of losing your job? Become irreplaceable

  Becoming an irreplaceable designer By Aarron Walter The software industry is in a tough contraction phase. Teams are downsizing, and companies are prioritizing efficiency. It’s a stressful time for many. But it’s also an opportunity—to reflect on your work, your skills, and the unique value you bring as a designer. What could you do to make yourself indispensable to your team? In my career, I’ve worked with a number of truly irreplaceable designers, and they all share a common trait: they became more than just a designer. They bring additional skills in coding, research, or business that expand their value, make them better cross-team collaborators, and help them solve problems more effectively. Irreplaceable designers thrive in the blurry space between disciplines. They adapt their language and perspective as they work across teams, earning respect from their peers. These designers are rare—but they shouldn’t be. AI is making it easier for all of us to bridge the gap between disciplines. While there’s a lot of excitement about how AI can help designers improve their craft, the real opportunity lies in designers learning to build as well. Continue reading this issue of The Brief on Substack

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• Trenton Doyle Hancock: An artist’s process for creating order from chaos

  Visit our Substack for bonus content and more: https://designbetterpodcast.com/p/trenton-doyle-hancock Aarron’s friend Trenton Doyle Hancock did something remarkable when they were both in the graduate Painting and Drawing program at the Tyler School of Art in Philadelphia—he had work in the Whitney Biennial. It was a bit like winning an Oscar while in acting school, just not something that ever happens. Most people are thrown by early success, but not Trenton. He pressed forward in his studio where he crafted epic stories in large scale paintings that later expanded into installations, sculptures, and performance art. His creative process is unique. Piles of collected objects, receipts, food wrappers, etc find their way into his work where their color, texture and attitude unfold as the fabric of Trenton’s universe of heroes, villains, and ancient mysteries. We spoke with Trenton about his neurodivergent approach to the world, how collecting influences his visual sensibilities, and how chaos becomes precise order in his work. At the time of our recording, Trenton had a large show at the Jewish Museum in New York exploring intersecting themes in his work and that of Philip Guston. Bio For nearly two decades, Trenton Doyle Hancock has created a vivid, fantastical universe where autobiographical elements blend seamlessly with references to art history, comics, superheroes, and popular culture. Through paintings, drawings, and expansive installations, Hancock crafts complex narratives exploring themes of good versus evil, infused with personal symbolism and mythology. His work draws stylistically from artists like Hieronymus Bosch, Max Ernst, Henry Darger, Philip Guston, and R. Crumb, integrating text as both narrative driver and visual element. His distinctive storytelling has extended beyond gallery walls into performances, ballet collaborations such as Cult of Color: Call to Color with Ballet Austin, and murals at prominent public spaces including Dallas Cowboys Stadium and Seattle Art Museum’s Olympic Sculpture Park. *** Premium Episodes on Design Better This is a premium episode on Design Better. We release two premium episodes per month, along with two free episodes for everyone. Premium subscribers also get access to the documentary Design Disruptors and our growing library of books, as well as our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. Upgrade to paid ***

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• Dan Harden: Form follows emotion—industrial design lessons from George Nelson to Steve Jobs

  Visit our Substack for bonus content and more:https://designbetterpodcast.com/p/dan-harden If you were mapping out the most amazing career in industrial design, you might dream of working with George Nelson, Henry Dreyfuss, Steve Jobs, and influential companies like Frog design in the early days. It seems impossible that one person could have such a career, but Dan Harden has done all of this and more. We spoke with Dan about what he learned from these iconic people and companies, and also about how he started his own design consultancy, Whipsaw, which has gone on to win over 300 awards over 700 patents. Dan also shared what George Nelson was up to when he disappeared into his private bathroom at the end of each workday. It’s not what you think. Bio Dan is CEO, Founder, and Principal Designer of Whipsaw, an acclaimed Silicon Valley product design and experience innovation firm that has introduced over 1,000 products to market for leading global companies. A highly influential figure in the design industry, Dan infuses his work with a deep passion and unique perspective shaped by his interests in art, culture, psychology, and technology. Previously, he served as VP and President at Frog, designing notable products for industry icons including Steve Jobs and Larry Ellison, and also held a leading design role at Henry Dreyfuss Associates. Over his prolific career, Dan has created hundreds of successful products across diverse categories, from baby bottles to supercomputers, winning over 300 prestigious awards, including 41 IDEA Awards, and securing more than 700 patents. His innovative designs have been exhibited at renowned institutions such as the Smithsonian Cooper Hewitt Museum, The Henry Ford Museum, and the Chicago Athenaeum. Recognized by Fast Company as one of the "100 Most Creative People in Business," Dan's visionary contributions have been highlighted extensively in prominent publications including CNN, Fortune, Newsweek, Time, and Wired. *** Premium Episodes on Design Better This ad-supported episode is available to everyone. If you’d like to hear it ad-free, upgrade to our premium subscription, where you’ll get an additional 2 ad-free episodes per month (4 total). Premium subscribers also get access to the documentary Design Disruptors and our growing library of books, as well as our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. Upgrade to paid *** Visiting the links below is one of the best ways to support our show: Masterclass: MasterClass is the only streaming platform where you can learn and grow with over 200+ of the world's best. People like Steph Curry, Paul Krugman, Malcolm Gladwell, Dianne Von Furstenberg, Margaret Atwood, Lavar Burton and so many more inspiring thinkers share their wisdom in a format that is easy to follow and can be streamed anywhere on a smartphone, computer, smart TV, or even in audio mode. MasterClass always has great offers during the holidays, sometimes up to as much as 50% off. Head over to http://masterclass.com/designbetter for the current offer.

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• Kristen Berman: Behavioral economics expert on designing products that change behavior

  Visit our Substack for bonus content and more: https://designbetterpodcast.com/p/kristen-berman Many of the most successful products launched in Silicon Valley lean heavily on behavioral design to increase engagement. Former Design Better guest Nir Eyal talks about this in his books Hooked and Indistractable, and today we have another expert in this field, Kristen Berman, who co-founded Irrational Labs with professor and researcher Dan Ariely in 2013. We chat with Kristen about how to design products that change behavior, and also about the darker side of behavioral design, which in extreme cases can create addictive products. We also learn how Kristen uses behavioral science on herself, to achieve goals and encourage positive habits. Bio Kristen Berman is a leading figure in applied behavioral economics and behavioral product design. In 2013, she co-founded Irrational Labs with Dan Ariely, collaborating with major organizations such as Google, PayPal, Facebook, and Netflix to enhance user health, wealth, and happiness. She was also on the founding team of the behavioral economics group at Google, a collective that supported over 26 teams within the company, and hosted the global behavioral change conference StartupOnomics. In addition, Kristen co-founded the Common Cents Lab at Duke University, where her leadership guided over 50 experiments aimed at improving the financial well-being of tens of thousands of low- to middle-income Americans. Her expertise has been featured in outlets like The Stanford Social Innovation Review, TechCrunch, and Scientific American. As a co-author of the workbooks series Hacking Human Nature for Good alongside Dan Ariely, Kristen has provided practical guidance on changing behavior that is widely used by prominent companies—Google, Intuit, Netflix, Fidelity, and Lending Club among them—for their business strategies and product design. *** Premium Episodes on Design Better This is a premium episode on Design Better. We release two premium episodes per month, along with two free episodes for everyone. Premium subscribers also get access to the documentary Design Disruptors and our growing library of books, as well as our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. Upgrade to paid *** Visiting the links below is one of the best ways to support our show: Masterclass: MasterClass is the only streaming platform where you can learn and grow with over 200+ of the world's best. People like Steph Curry, Paul Krugman, Malcolm Gladwell, Dianne Von Furstenberg, Margaret Atwood, Lavar Burton and so many more inspiring thinkers share their wisdom in a format that is easy to follow and can be streamed anywhere on a smartphone, computer, smart TV, or even in audio mode. MasterClass always has great offers during the holidays, sometimes up to as much as 50% off. Head over to http://masterclass.com/designbetter for the current offer. To get $100 towards your first bed purchase, go to http://thuma.co/designbetter. *** If you're interested in sponsoring the show, please contact us at: [email protected] If you'd like to submit a guest idea, please contact us at: [email protected]

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• The Brief: What designers can learn from writers and storytellers

  Words are worth a thousand pictures by Eli Woolery How does Sir Jony Ive, the famed former head of design at Apple, start every project? If, like me, you guessed by sketching, you’d be wrong. I was surprised to learn when he visited the design capstone class I co-teach at Stanford that he starts all projects by writing. But Jony gave our class a powerful example of why writing is a far more versatile conceptual tool than sketching. He spoke of working with a landscape designer on his property in the UK. The designer could have shared drawings, but instead he wrote about the night garden, and how the flagstones would radiate both the heat from the warmth of the day and the fragrance of the flowers along the pathway. “I write because I realized at art school that you can only draw a small percentage of the attributes of an object. You know, if I were to draw this [holds up a glass], you would understand only 20 percent of its nature. You would have no sense of its weight or material or temperature. You would have no sense of the way that it reacted to its environment. Writing helps me frame the problem. A lot of mistakes are made when you frame a problem, because you could already be dismissing 60 percent, 70 percent of the potential ideas.” —Jony Ive, in an interview with McKinsey Quarterly Free from the constraints that even the best draftsperson would face, Jony and his team can conceptualize not only the look of products, but the touch, weight, and even the emotions they trigger. Perhaps it shouldn’t surprise us that good design can start with writing. Good writers are adept at taking an iterative approach to creativity. They create memorable characters through empathy. Their characters evolve, and they often reimagine old stories with new, innovative approaches. “The difference between writers and non-writers is that writers go back again and again. My old classics teacher used to say that the people who succeeded in classics were the people with the highest tolerance for failure. I think the same is true for writers.”—Madeline Miller, author of Circe and The Song of Achilles Madeline Miller is a great example of an author who uses all of these techniques in her writing. Her book Circe takes the titular character who was a peripheral—if important—part of Homer’s Odyssey, and reimagines her as the protagonist. Her empathetic approach to the enchantress-in-exile reframes the story in a way that makes us feel a human connection to the not-quite-human character. Professional writers also aren’t afraid to make mistakes as they go. Many have a bias toward action, creating the rough outlines (parallel to a prototype) of the work before going back to refine it. “My husband is a master carpenter. When I asked him if master carpenters make fewer mistakes than regular carpenters, he said no–but they recognize [the mistakes] more quickly. It’s the same for writers as they gain experience.” —Madeline Miller, author of Circe and The Song of Achilles Former guests on the show, David Sedaris and Dan Pink, shared wisdom about writing that can teach us plenty about becoming better designers. Continue reading this issue of The Brief on Substack

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