Deconstructor of Fun

• 267. Helldivers 2, Warframe, First Descendant, and Once Human - How to Operate a PvE Shooter?

  This episode features insights from top industry professionals on player engagement, revenue models, and the challenges faced by new releases like Helldivers 2, First Descendant, and Once Human. Dive into in-depth discussions on successful PvE models, key strategies for game success, and the future of game monetization. Join Adam Telfer and a panel of experts as they explore the latest trends in PvE shooters and the evolving tools needed for effective LiveOps. Brought to you by Heroic Labs, AppsFlyer, Sensor Tower, and Xsolla. 02:31 Market Overview of PVE Shooters03:25 Recent Releases and Trends04:07 Revenue and Engagement07:54 PVE Live Service Challenges08:42 Helldivers 2: Success and Future13:54 The Competitive Landscape27:04 First Descendant and Once Human27:38 First Descendant's Elder Loop29:27 PvE Shooter Systems30:42 Helldivers 2: On The Way Out36:34 Warframe's Sustained Success40:13 Strategies for PvE Shooter Success45:52 The Future of PvE Shooters

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• TWIG #316 Metaverse Myths, Ubisoft’s Struggles and the Stance for Marketing

  We start off with Kress coming after Matthew Ball and his take on the Metaverse and end the episode with Jen making the last stance for brand marketers. In between the team breaks down the FTC’s latest settlement on loot boxes and what it means for the industry. Deep dive into Ubisoft's sea of worries and discuss Habby’s latest launch hurdles. 00:00 Intros01:40 Shills02:50 GDC Announcements and Sponsors06:35 Corrections and Apologies08:09 Matthew Ball and the Metaverse Debate19:20 Loot Boxes and FTC Settlement23:54 Sony, Marvel Snap, and Warner Brothers28:58 Tech Company Operations29:09 Star Wars Outlaws Sales Analysis29:58 Ubisoft Helsinki and Gwen's Getaway31:05 Rainbow Six Mobile's Struggles32:34 Virtuous Acquisitions and Outsourcing36:23 Habby's Game Launch Challenges41:04 EA's Top Selling Games and Earnings46:18 Marketing Strategies and Impact57:15 Conclusion and Sign-Off

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• 266. Money, Markets & Disruptive Trends – Xsolla’s Chris Hewish

  Xsolla State of Play report: https://xsolla.com/newsroom/xsolla-autumn-2024-report Mobile gaming is bigger than ever, with the industry set to hit $98.7 billion in 2024. But where is that growth coming from? In this episode, we sit down with Xsolla’s Chris Hewish to break down the key trends shaping the global market—from Asia’s dominance to the rise of emerging regions like Africa, Latin America, and the Middle East. We also dig into how player demographics are shifting and what it means for game makers. With diversity becoming a bigger focus, studios are rethinking how they engage and design for an increasingly varied audience. Chris unpacks the impact of the Digital Markets Act (DMA), explaining how developers are navigating new monetization opportunities beyond traditional app stores. We also tackle the surge of direct-to-consumer web shops, how gaming is merging with mainstream entertainment (yes, we’re looking at you, Secret Level), and what all of this means for the future of the industry. If you want to stay ahead of where mobile gaming is headed, this episode is a must-listen.

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• 265. How do Playtika and Wooga nail their Live Ops strategies?

  How do Playtika and Wooga nail their Live Ops strategies? What does GameRefinery say you’re missing? In this episode, Nadav Moshes (Product & Market Insights Lead at Playtika), Maxime Graux (Head of Product Management at Wooga), and Erno Kiiski (Chief Game Analyst at GameRefinery) sit down with our very own Jen Donahoe to dissect the art and science of Live Ops. From mobile to PC/console gaming, we break down the latest trends driving social, engagement, and monetization events. Discover how understanding player motivations is the key to creating better events and why a holistic event framework is critical to your Live Ops success. We dive into practical strategies around segmentation, iteration, and gamified offers to level up engagement and boost your monetization. Whether you’re building your Live Ops muscle or refining your existing strategy, this episode is packed with actionable insights for every game developer. 01:05 Meet the Experts: Nadav, Max, and Erno 07:36 Social LiveOps: Trends and Examples 12:31 Monopoly Go's Collaborative and Competitive Events 15:02 June's Journey: Social Features and Player Motivations 25:11 Engagement LiveOps: Long-Term and Short-Term Events 33:07 The Importance of Long-Term Engagement 36:40 Short-Term Collection Mechanics 38:15 Multi-Stage Mission Events 43:19 Advanced Segmentation in LiveOps 49:54 Challenges in Testing and Iteration 51:19 Monetization Strategies and Bundle Offers 01:01:50 Final Thoughts and Key Takeaways

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• TWIG #315 TikTok Ban and Matthew Ball's State of the Market Report

  TikTok’s gaming experiment closures and Marvel Snap’s China operations highlight the challenges of scaling global hits. Netflix’s games strategy is dissected, alongside surprising trends like the resurgence of Solitaire, which seems to be tapping into the nostalgia economy. The discussion turns heavier as the team unpacks sweeping workforce cuts at Huuuge Games and the growing dominance of Chinese game developers on the global stage. Bonfire Studios’ new game announcement and Matthew Ball’s analysis of gaming’s shifting market dynamics provide fresh perspectives on innovation and competition. 01:13 TV Show Marketing02:49 Marketing Strategy Debate06:14 Shills10:19 Nintendo Switch 2 Leaks12:56 TikTok and Marvel Snap Shutdowns16:36 Industry Moves and New Roles19:44 Netflix Games Strategy21:36 Solitaire Making a Comeback??31:31 Bonfire Studios’ New Game34:36 Huge Games Workforce Cuts35:28 Matthew Ball’s Market Analysis47:12 The Rise of Chinese Game Developers49:57 The Cost of Game Development58:02 Future Growth Levers in Gaming

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