Deconstructor of Fun

Join us on the Deconstructor of Fun Podcast as we delve into LiveOps strategies for Q5 with esteemed guests Sezer Degirmenbasi, head of EMEA for mobile gaming at TikTok, and John Wright, head of publishing at Kwalee. In this episode, you’ll discover what Q5 is and why it's crucial for game marketers and learn detailed strategies for leveraging TikTok's LiveOps tools to extend your game's lifecycle, increase user engagement, and maximize revenue 00:00 Introduction 00:56 Understanding Q5: The Invisible Quarter 06:10 LiveOps Strategies and Definitions 11:27 TikTok's Role in LiveOps Success 16:24 TikTok's LiveOps Program Explained 21:56 Creative Strategies for LiveOps 27:55 The Need for Differentiation 29:34 Reviving Older Games with TikTok 36:56 Success Metrics for LiveOps Campaigns 46:54 Final Thoughts and Advice for Developers 51:02 Culturalization in LiveOps 54:35 Conclusion and Community Engagement --- Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support

HYBRIDCASUAL PLAYBOOK: metahybridcasualplaybook.splashthat.com  In this podcast episode, Michail Katkoff hosts Manish Gajria, Director of Product from Meta, and Ryan Davies, Head of Performance Marketing from Kwalee to discuss the current trends in the mobile gaming market, focusing on value optimization, hybrid casual games, and the impact of AI on user acquisition strategies. They explore the challenges of measurement and attribution in a changing landscape, and the importance of creative strategies, and share success stories from the industry. The conversation highlights the evolving nature of gaming marketing and the tools that Meta is developing to support advertisers in achieving better outcomes. Chapters 0:00 Introduction and Episode Overview 01:46 Meet the Guests: Manish Kashria and Ryan Davis 02:19 Current Trends in Mobile Gaming 04:15 Value Optimization in User Acquisition 07:24 Challenges and Strategies in Gaming Marketing 17:37 Hybrid Casual Games: The New Frontier 33:19 Success Stories and Case Studies 34:54 Gaming Apps and Value Optimization 36:17 Subscription Apps and Value Optimization 38:14 The Role of UA Managers and Automation 44:53 Combining Optimization Techniques 48:24 AI in User Acquisition 57:16 Measurement and Attribution Challenges0 1:04:03 Conclusion and Final Thoughts --- Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support

After Kress released the rockets at large VCs last week the crew gets back into heated venture capital discussions exploring the complexities of VC investments in gaming and the shifting landscape of game development and funding. The conversation also touches on the potential leadership changes at EA, the implications of recent acquisitions in the gaming industry, and the performance of companies like Roblox. The discussion highlights the strategic moves by companies like MTG and Take-Two, as well as the challenges and opportunities in the current market landscape. Hosts: Eric Kress, Jen Donahoe, Phillip Black, Jen Donahoe Content: 01:30 Mishka's Banter and Shills 06:41 Corrections and Clarifications 10:22 VC Investments in Gaming 22:04 Crunchyroll and Meta Updates 24:59 EA and Disney Rumors 27:20 Wall Street's Favorite CEOs 30:18 MTG's Strategic Acquisitions 31:46 Plarium's Surprising Valuation 37:51 Take-Two's Divestments and Chartboost Sale 43:51 Roblox's Impressive Growth 49:55 Dream's New Puzzle RPG 56:00 Conclusion and Upcoming Topics Keywords: game industry, venture capital, Crunchyroll, mobile gaming, EA leadership, gaming news, game funding, gaming trends, gaming investments, acquisitions, MTG, Plarium, Take-Two, Roblox, --- Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support

Jen Donahoe, Laura Taranto, and Eric Kress live from GamesForum San Francisco. 00:00 Introduction and Podcast Overview 01:29 Panelist Intros 05:53 First Topic: Unfiltered Growth and Monetization 12:50 Incentivized Advertising: Past and Present 17:59 Challenges and Future of Incentivized Ads 27:27 Expanding Beyond Gaming: Brand Collaborations 32:15 Exploring Roblox's Integration with Shopify 32:52 The Shift in Game Design and Monetization 35:29 Surviving in 2025 36:12 Mobile and Console Gaming's Existential Crisis 37:55 Opportunities and Challenges in Mobile Gaming 39:00 The Role of Small Studios in the Gaming Market 44:11 Netflix's Foray into Gaming 50:57 Challenges in Game Discovery and Engagement 59:42 The Future of Gaming and AI in Marketing 01:00:05 Final Thoughts and Wrap-Up --- Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support