Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, ex...
#221: Ryan Hawk – Anatomy of a $12,500 membership earning $400,000+ per year. [Greatest Hits]
Ryan Hawk is a keynote speaker and the host of the Learning Leader Show. The show has been listened to by millions of people in more than 150 countries, and Forbes called it, “the most dynamic leadership podcast around.” He’s also the author of Welcome to Management: How To Grow From Top Performer To Excellent Leader.
Ryan is actually a repeat guest—he was first on the show in episode #61 to talk about his podcasting journey. He’s become a friend and someone I really admire for his intentionality and the way he shows up for others—his friends, his family, and his community.
Ryan’s business isn’t built on podcast advertising, as one may expect. It’s actually built on what he calls Leadership CIRCLES. These are groups of 10-15 people that he hand-selects for a group learning experience. They meet once per month on Zoom and once per year in person.
In this episode, Ryan breaks down the specifics of how he runs these programs, prices them, and plans to grow them. We even workshop some of his questions on the fly.
→ Listen to my first episode with Ryan
→ Join The Lab
Full transcript and show notes
Ryan's Website / Twitter / Instagram / Facebook / YouTube / LinkedIn
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RECOMMENDED NEXT EPISODE
→ #187: Michael Stelzner – How to run profitable events (without sponsors or selling from the stage)
→ #144: Bari Baumgardner – How to create the perfect 3-day event (IRL or virtually)
→ #206: How I’d approach hosting in-person events
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WHEN YOU'RE READY
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1:00:31
#244: I've been avoiding this for too long [Voice Memo]
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6:16
#243: Brock Johnson – How to grow on Instagram in 2025
Brock Johnson is an Instagram growth coach with nearly 800,000 followers. Brock has grown his Instagram by 1,000 followers per day, for the last two years. He's helped thousands of people improve their Instagram through one-on-one coaching and his membership, the InstaClub Hub.
In this episode, I ask Brock a lot of my basic questions, like how often to post and whether scheduling has a negative impact, and some more nuanced questions, like how to move people off of Instagram.
Full transcript and show notes
Brock's Website / Instagram / TikTok
***
RECOMMENDED NEXT EPISODE
→ #229: Natasha Willis – $70M from automated Instagram DMs
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ASK CREATOR SCIENCE
→ Submit your question here
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
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SAY THANKS
💜 Leave a review on Apple Podcasts
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59:41
#242: Mark Manson – Why YouTubers aren’t making more money
Mark Manson is an entrepreneur and author of the best-selling book, The Subtle Art of Not Giving a F*ck.
Mark's entrepreneur-first approach has enabled him to speed-run his YouTube success, gaining 2,600,000 subscribers in just two years.
In this episode, we break down Mark's approach to YouTube, from content strategy to setting up his channel for long-term success.
Full transcript and show notes
Mark's Website / Twitter / Instagram / YouTube / LinkedIn / TikTok
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TIMESTAMPS
(00:00) YouTubers and Business
(01:13) Why Do YouTubers Suck at Business?
(10:14) Make Brainstorming Ideas Easy with 1of10
(11:50) How to Turn Your Channel into a Business
(15:55) When to Make the Transition
(24:43) When Maximizing Views is Bad
(27:31) The Case For Not Taking Brand Deals
(35:33) 1st Step to Take
(37:48) Futureproofing Your Channel
***
RECOMMENDED NEXT EPISODE
→ #179: Justin Moore – A step-by-step strategy to get anyone sponsored, regardless of audience size
***
ASK CREATOR SCIENCE
→ Submit your question here
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
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53:01
#241: Lara Acosta — How LinkedIn’s fastest-growing female creator uses the platform
Lara Acosta is one of the fastest-growing creators on LinkedIn. She specializes in personal branding and teaching people how to tell short stories in their posts. As a result of her SLAY framework (which you’ll hear about in this conversation), Lara has generated tens of millions of impressions on LinkedIn.
In this episode, Lara teaches us her secrets to growth on LinkedIn, her outlook on the future of video on the platform, how she thinks about the opportunity of Company Pages, and more.
Full transcript and show notes
Lara's Website / LinkedIn / Instagram / YouTube / Twitter
***
RECOMMENDED NEXT EPISODE
→ #188: Richard van der Blom – How the man behind the LinkedIn Algorithm Report uses LinkedIn.
***
ASK CREATOR SCIENCE
→ Submit your question here
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration.
This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income.
This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse.
It's growth for creators, down to a science.
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