WGSN is the world's leading consumer trend forecaster.
In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuse...
How can brands work with creatives to land successful campaigns with strong relationships? Our host Cassandra Napoli invites GRLSWIRL’s CEO and Co-founder, Lucy Osinski, and Co-founder and Chief of Global Community/Partnerships, Kelsey Harkin, to share how their women-led group skate cultivates Collective Effervescence through inclusive empowerment.They champion Soft Adventure – WGSN’s top trend, where many consumers seek less physically demanding outdoor activities that need little prior expertise. Find out how they harnessed social media and grassroots activism to expand their reach from their early days of skating on Venice Beach to growing a global movement.
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129. What 12-Year Olds Can Teach the Creative Industry - with Gabriel Araujo, Creative Director at Havas Lynx
What’s the last advertisement you simply can’t forget? In this episode, WGSN’s Create Tomorrow host, Cassandra Napoli, learns from Havas Lynx’s Creative Director, Gabriel Araujo, about advertisers’ evolving role in capturing consumer’s short attention spans and why he enjoys collaborating with young and old to bring ideas to life.From generative AI and its ethical implications plus the effectiveness of IRL brand activations to cultivating joy to progress consumer culture, Gabriel shares his insights on crafting ads that resonate well. Find out how and why WGSN’s brand strategies – Advertising, the rising Slow Advertising, and Restorytelling adding unique cultural value – and local, not global campaigns are driving advertising.
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128. Welcome Generation Beta!
Gen Beta will be the first to grow up in an AI-driven world, raised by Gen Z and Zellennial parents who are rethinking digital childhoods amid technology’s influence. Born between 2025 and 2040, Betas will be shaped by hyper-personalised tech, sustainability, and ethical innovation – forcing brands to progress Gen Alpha strategies.
We explore Gen Beta’s defining traits – from the rise of inclusive postpartum care and innovative infant nutrition, to why some Gen Z parents choose to go offline and the increasing need for safety online. Find out how Gen Beta will be and what this means for brands with Cassandra Napoli, Create Tomorrow’s host, Allyson Rees, WGSN’s Senior Lifestyle Strategist, and Claire Lancaster, WGSN’s Head of Food and Drink.
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127. NRF Big Show Speaker Meghan Hurley from Claire’s on How to Win Over Tweens and Teens
In this episode, we are looking at winning over tween and teen consumers online and at retail which is something our guest, Meghan Hurley, Claire’s Vice President of Global Marketing knows a lot about.
Straight from her session at this year’s National Retail Federation’s Big Show held in New York, she talks to WGSN's Cassandra Napoli about winning with modern consumers.
Meghan reflects on how Claire’s targets Zalpha consumers (the fringe generation sandwiched between Gen Z and Gen Alpha aged 9-14) by cocreating campaigns and products alongside them and aligning with their preferences for phygital experiences.
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126. Forever Young Adult, Day-jamas & Therapeutic Laziness – WGSN’s Top Trends of 2025
It’s 2025, and chrono-normativity, hustle culture, and unhealthy habits are out. Which movements are shaking things up across industries?Ditching societal norms of traditional adult milestones, the Forever Young Adult is trailblazing their own timeline. Consumers are grappling with global challenges by seeking ease and dressing in comfortable Day-jamas, tending to their needs with Therapeutic Laziness. Discover more trends WGSN forecasts for the coming year. Join Carla Buzasi, CEO of WGSN with her colleagues, Lisa White, Director of Strategic Forecasting and Creative Direction, and Cassandra Napoli, Head of Marketing and Events at WGSN Insight.
WGSN is the world's leading consumer trend forecaster.
In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us.
Our expert trend forecasting combined with data science help you understand consumer behaviour and lifestyles, create products with confidence and trade at the right time.
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