How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strat...
Explain Saudi Arabia To Me - Omar Alomran, Thmanyah
I'm in Riyadh this week. It's my first time. I'm here for a new creator conference called Impaq Makers. It's run by the Ministry of Media.
I spent a few days exploring the city and speaking to people. But a strategist friend Faisal Alshareef told me about a big YouTube channel here called Thmanyah. I asked if I could meet them and interview them. Faisal made it happen.
Thmanyah have a Guinness World Record for the most-viewed YouTube video but, if you're like me, I bet you've never seen it.
One of Thmanyah's public faces is Omar Almoran. He hosts a weekly news podcast called the Alfajr Podcast.
In this episode, recorded in the Thmanyah office, I try to understand the kinds of change happening in Saudi Arabia as well as their scale and pace.
You can find Omar here:
https://www.linkedin.com/in/omar-alomran-kfupm/
Follow me here:
http://www.instagram.com/markpollard
Strategy classes are here:
http://www.sweathead.com
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38:47
All Reach Is Not Created Equal (Plus Distinctiveness Vs Differentiation) - Felipe Tomaz from Oxford, Tom Roach from Jellyfish
Felipe Tomaz is Associate Professor of Marketing at the Saïd Business School at University of Oxford.
He's about to publish a paper in the Journal of Marketing after analyzing 1,000 campaigns and a million customer journeys via Kantar and Wavemaker.
With this paper, he'll be showing that "not all reach is created equal" as well as how few campaigns are actually effective.
I invited Tom Roach to join me for this chat.
Links
Felipe: https://www.linkedin.com/in/drfelipethomaz
Tom: https://www.linkedin.com/in/tom-roach-5b468026/
Mark: http://www.instagram.com/markpollard
For strategy training, check out http://www.sweathead.com
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50:20
Over-thinking, Procrastination, And Self-Doubt - Ipsita Das, Personal Development Coach
Ipsita Das often reaches millions of people every month. While she was studying media and psychology at he New School, her Instagram account started to pop.
Now, she works with tens of people every week. She tries to help them with the thoughts in their minds that are holding them back.
In this episode, we discuss the five issues Ipsita hears about more.
Ipsita will be teaching at our 2024 Sweathead Do-Together. Find tickets at http://www.sweathead.com.
Links:
Ipsita: https://www.instagram.com/helloipsita/
Mark: http://www.instagram.com/markpollard
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38:56
How To Better Pitch To Clients - Steve Walls, Moon Rabbit
Steve Walls has had big strategy jobs at TBWA, Ogilvy, Publicis Groupe, and more. But, now, he lives in Zurich, works with Moon Rabbit, and sees agency pitches from the other side - as someone helping marketers get more out of their agencies.
In this episode, we discuss what Steve sees agencies get right and wrong in the pitch process.
Steve will be teaching at our 2024 Sweathead Do-Together. Find tickets at http://www.sweathead.com.
Links:
Steve: https://www.linkedin.com/in/steve-walls-bb533638
Mark: http://www.instagram.com/markpollard
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49:34
A Magician Who's A Strategist - Or Is It The Other Way Around? - Mike Jacobson, Strategist & Magician
Mike Jacobson has worked in strategy for years. But he's been a magician for decades.
Not long ago, he appeared on America's Got Talent. That's how good he is.
In this episode, Mike breaks down the business of magic as well as how what he's learned from being a magician and strategist has helped both of his crafts, something he'll be teaching at our upcoming strategy conference The Sweathead Do-Together.
Links:
Mike: https://www.linkedin.com/in/jacobsonmike/
Mark: http://www.instagram.com/markpollard
The Sweathead Do-Together: https://sweathead.com/the-sweathead-do-together-2024/
How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our sixth year and have surpassed 1,500,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead.
You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.
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