Empire features interviews with top crypto founders to get the real stories that aren’t shared elsewhere. Empire is your look behind the curtain of the crypto i...
In this episode, Santi and Jason discuss the launch of Inversion Capital, the recent multichain expansion of BlackRock’s BUIDL, and Coinbase’s flurry of memecoin listings. They also dove into the recent ETF flows, and Ethereum 3.0. Finally, they closed out the episode with their thoughts on a Bitcoin strategic reserve, Blur’s fee switch proposal, and the phases of a crypto bull market
Resources
Ben Horowitz Clip: https://x.com/solana/status/1856523333090820378
RWA Dashboard: https://app.rwa.xyz/treasuries
Pickle Crypto on Coinbase Listings: https://x.com/Pickle_cRypto/status/1856777061668622718
Coinbase Wallet Implements Free US Bank Accounts: https://x.com/zcabrams/status/1856731679651758144
Eric Balchunas on ETFs: https://x.com/EricBalchunas/status/1856081711706030300
BIP-1 - Blur Fee Switch & veBLUR: https://gov.blur.foundation/t/blur-improvement-proposal-1-bip-1-blur-fee-switch-veblur-tokenomics/1040
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Start your day with crypto news, analysis and data from Katherine Ross and David Canellis.
Subscribe to the Empire newsletter: https://blockworks.co/newsletter/empire?utm_source=podcasts
Follow Inversion Capital: https://x.com/inversion_cap
Follow Jason: https://twitter.com/JasonYanowitz
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Explore the SKALE Ecosystem at skale.space/ecosystem and stay up to date with the gas-free blockchain on X at @skalenetwork
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Cronos zkEVM has launched its Pioneer Program,offering early users loyalty points for engaging with Cronos zkEVM & its dapps.
Join the first quest by depositing CRO in the Cronos zkEVM bridge to receive zkCRO & loyalty points at mainnet launch, as well as a chance to win a part of a $30,000 zkCRO giveaway by depositing in the bridge.
Visit https://zkevm.cronos.org/bridge for more info
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Toku simplifies every part of global token compensation — everything from paying full time employees in stablecoins, issuing token grants to your team and investors, all in 100 countries on one platform.
Talk to Toku today at: https://www.toku.com/
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Supra Containers are secured by Supra’s L1 nodes and get access to Supra’s 500k TPS throughput, sub-second consensus latency, and all their built-in services like oracle price feeds and onchain randomness without any overhead. Supra is also MultiVM compatible so you can easily deploy your EVM, Move, and SVM smart contracts here.
Get all the freedom, control, and tools you need to build super dApps and bring the world onchain. To learn more, visit www.supra.com/blockworks
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Ledger, the world leader in digital asset security, proudly sponsors Empire podcast. Celebrating 10 years of protecting over 20% of the world’s crypto, Ledger ensures the security of your assets. For the best self-custody solution in the space, buy a LEDGER™ device and secure your crypto today.
Buy now at Ledger.com
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Timestamps:
(00:00) Introduction
(03:51) Inversion Capital
(10:31) Crypto's Big Week
(22:54) BlackRock's BUIDL Goes Multichain
(28:27) Coinbase Memecoin Listings & Bank Accounts
(33:09) Skale Ad
(33:47) Ledger Ad
(34:28) Supra Ad
(35:24) Toku Ad
(36:35) Cronos Ad
(37:33) What Do You Do If You're Sidelined?
(48:14) Crypto ETF Inflows & Ethereum 3.0
(1:02:31) Merger & Acquisition Activity in Crypto
(1:09:29) Blur Fee Switch Proposal
(1:18:25) Bull Market Phases
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Disclaimer: Nothing said on Empire is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Santiago, Jason, and our guest
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1:32:22
Inside Baseball of Building a Crypto Brand | Austin Federa & Ekram Ahmed
In today's episode Austin Federa (Head of Strategy at Solana Foundation) and Ekram Ahmed (CMO of Celestia) - break down what actually works in crypto marketing. They discuss why Web2 marketing principles fail in crypto, reveal how Solana and Celestia developed their distinct narrative positions, and explain what most projects get wrong about crisis communications and community building. The conversation covers everything from the "modular vs monolithic" narrative war to why marketing agencies rarely work in crypto. Thanks for listening!
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Start your day with crypto news, analysis and data from Katherine Ross and David Canellis.
Subscribe to the Empire newsletter: https://blockworks.co/newsletter/empire?utm_source=podcasts
Follow Ekram: https://x.com/ekrahm
Follow Austin: https://x.com/austin_federa
Follow Jason: https://x.com/JasonYanowitz
Follow Santiago: https://twitter.com/santiagoroel
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Subscribe on Spotify: https://tinyurl.com/wbaypprw
Get top market insights and the latest in crypto news. Subscribe to Blockworks Daily Newsletter: https://blockworks.co/newsletter/
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Timestamps:
00:00 Introduction
04:54 Crypto vs Web2 Marketing
10:29 Creating a Brand in Crypto
36:44 Building Narratives
43:56 Genius of Modular
52:07 When to Pivot?
58:09 Hiring Marketers
01:09:58 Crisis Management
01:19:21 Value of KOLs
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Disclaimer: Nothing said on Empire is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Santiago, Jason, and our guests may hold positions in the companies, funds, or projects discussed.
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1:25:46
Trading Crypto's Bull Market Breakout | 1000x Live
Gm, we're back with another episode where we discuss crypto's bull market breakout. We deep dive into trading momentum vs profit taking, what's performing in this market, alt's, crypto stocks & so much more. Enjoy!
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Follow Avi: https://twitter.com/AviFelman
Follow Jonah: https://twitter.com/jvb_xyz
Follow 1000x: https://twitter.com/1000xPod
Join the 1000x Telegram: https://t.me/+fz-2f0cwC6o0MWNh
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Get top market insights and the latest in crypto news. Subscribe to Blockworks Daily Newsletter: https://blockworks.co/newsletter/
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Timestamps:
(0:00) Introduction
(4:10) Trading Momentum
(10:06) Strategic Bitcoin Reserve
(14:28) Taking Profits vs Riding Momentum
(15:46) Alt's
(18:57) Who's Allocating To Crypto?
(26:38) What's Performing In This Market?
(41:08) Bitcoin Miners
(43:55) Zillow = Top Signal
(47:58) Crypto Stocks
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Disclaimer: Nothing said on 1000x is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Avi, Jonah and our guests may hold positions in the companies, funds, or projects discussed
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1:02:08
Inside Crypto's First Breakout Game: Off The Grid | Theodore Agranat, Gunzilla
In today's episode Theo from Gunzilla Games joins us to break down how Off The Grid became web3's first successful AAA game, reaching over 8.3 million players in just weeks. We explore the 5-year, $100M journey of building the blockchain enabled battle royale game. Theo shares insights on their custom Avalanche chain, battle pass monetization strategy, and vision for building the "Nintendo of web3" through their Gunzilla gaming ecosystem. Thanks for tuning in!
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Start your day with crypto news, analysis and data from Katherine Ross and David Canellis.
Subscribe to the Empire newsletter: https://blockworks.co/newsletter/empire?utm_source=podcasts
Follow Theodore: https://x.com/theodoreagranat
Follow Jason: https://twitter.com/JasonYanowitz
Follow Santiago: https://twitter.com/santiagoroel
Follow Empire: https://twitter.com/theempirepod
Subscribe on YouTube: https://tinyurl.com/4fdhhb2j
Subscribe on Apple: https://tinyurl.com/mv4frfv7ww
Subscribe on Spotify: https://tinyurl.com/wbaypprw
Get top market insights and the latest in crypto news. Subscribe to Blockworks Daily Newsletter: https://blockworks.co/newsletter/
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Explore the SKALE Ecosystem at skale.space/ecosystem and stay up to date with the gas-free blockchain on X at @skalenetwork
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It's time for an on chain Binance to emerge.
Magic Eden is getting into token trading and their vision is to become on chain Binance and then much more as the entire world ends up moving on chain
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The self-custody wallet that's built for swapping. Created for a multi-chain world by the most trusted team in DeFi.
Available on Chrome, iOS, and Android.
https://blckwrks.co/UniswapWallet
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$cmETH, a Mantle native liquid restaking token, will launch together with Season 2: Methamorphosis, allowing users to easily participate in restaking, and earn $COOK rewards in addition to other yields.
$COOK, the governance token of mETH Protocol, will allow holders to play a pivotal role in directing the strategic future of mETH Protocol.
Learn more: https://x.com/mETHProtocol
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Ledger, the world leader in digital asset security, proudly sponsors Empire podcast. Celebrating 10 years of protecting over 20% of the world’s crypto, Ledger ensures the security of your assets. For the best self-custody solution in the space, buy a LEDGER™ device and secure your crypto today.
Buy now at Ledger.com
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Timestamps:
(00:00) Introduction
(02:31) Game Design
(11:03) Blockchain Elements
(21:17) Web3 Gaming Value Prop
(38:59) Skale Ad
(39:39) Magic Eden Ad
(40:23) Uniswap Ad
(40:55) Mantle Ad
(41:46) Ledger Ad
(42:29) Game Rentention Strategy
(49:35) Development Journey
(54:49) Token Dynamics
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Disclaimer: Nothing said on Empire is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Santiago, Jason, and our guests may hold positions in the companies, funds, or projects discussed.
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1:02:43
Hivemind: Trump's Clean Sweep, the Bitcoin Reserve, and Finding the Fastest Horse
Join the Hivemind crew for their thoughts on Trump's election victory and its implications for the crypto industry. They unpack potential regulatory shifts, from Gary Gensler's future to the possibility of a Bitcoin strategic reserve. They also dive into the evolving landscape of token launches, debating whether the return of ICOs could reshape market dynamics and liquidity. They also discuss Polymarket's election success to the future of meme coins, venture capital, and liquid crypto investments. They close out by giving their thoughts on what will outperform this cycle. Thanks for tuning in!
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Start your day with crypto news, analysis and data from Katherine Ross and David Canellis.
Subscribe to the Empire newsletter: https://blockworks.co/newsletter/empire?utm_source=podcasts
Follow Ceteris: https://twitter.com/ceterispar1bus
Follow Jose: https://x.com/ZeMariaMacedo
Follow Yan: https://x.com/YanLiberman
Follow Duncan: https://x.com/FloodCapital
Follow Empire: https://twitter.com/theempirepod
Subscribe on YouTube: https://tinyurl.com/4fdhhb2j
Subscribe on Apple: https://tinyurl.com/mv4frfv7
Subscribe on Spotify: https://tinyurl.com/wbaypprw
Get top market insights and the latest in crypto news. Subscribe to Blockworks Daily Newsletter: https://blockworks.co/newsletter/
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Timestamps:
(0:00) Introduction
(2:02) Election Outcomes
(7:55) Crypto Performance
(11:07) Crypto's Regulatory Shift
(21:00) Return of ICOs
(34:10) Polymarket's Future
(44:15) Venture vs Liquid Climate
(49:22) Will Trump Continue Supporting Crypto?
(57:16) Market Positioning
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Disclaimer: Nothing said on Empire is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Santiago, Jason, and our guests may hold positions in the companies, funds, or projects discussed.
Empire features interviews with top crypto founders to get the real stories that aren’t shared elsewhere. Empire is your look behind the curtain of the crypto industry.
We release two episodes per week: guest interviews on Tuesday and a weekly roundup on Friday.