Music Production and Mixing Tips for Music Producers and Artists | Inside The Mix

• #187: THE MIDNIGHT | Tyler Lyle: Unlocking the Secrets of Synthwave Songwriting

  Send me a messageIn this episode of Inside The Mix, host Marc Matthews engages in a profound conversation with Tyler Lyle, the singer-songwriter and one-half of the synthwave duo, The Midnight. Tyler delves into the enigmatic nature of songwriting, describing it as "a well-narrated hallucination," and likens the creative process to "trying to start a truck sitting on a block of ice." Drawing from his folk storytelling roots, Tyler shares how he seamlessly integrates evocative lyrics into The Midnight's nostalgic synth-driven soundscapes. He contrasts the tangible aspects of music production with the abstract challenges of lyric writing, emphasizing the importance of consistent dedication—what he refers to as the "ass-in-chair method." This disciplined approach involves daily studio sessions from 10 am to 5 pm, complemented by morning routines of journaling, exercise, and meditation to foster creativity.The synergy between Tyler and his production partner, Tim McEwan, is highlighted as a harmonious blend of prolific idea generation and meticulous refinement. Despite geographical distances, they prioritize periodic in-person collaborations to capture the irreplaceable energy of shared creative spaces.Much of the discussion centers on Tyler's transition from confessional songwriting to crafting lyrics rich in archetypes and universal symbols. Inspired by Carl Jung's philosophies, he aims to create a shared mythological space within The Midnight's music, allowing listeners to project their meanings onto the imagery. What You'll Learn:The abstract nature of lyric writing and strategies to overcome creative challenges.The importance of consistent routines in fostering creativity.Balancing prolific idea generation with meticulous refinement in collaborative settings.The role of archetypes and universal symbols in crafting resonant lyrics.Insights into blending folk storytelling with synthwave aesthetics.For aspiring artists, Tyler emphasizes creating work that embodies truth and necessity, encouraging authentic expression over external validation. He reminds creatives that they are conduits, "ferrying ideas from one realm to this one," and underscores the significance of producing art that resonates fundamentally.Join Marc and Tyler as they explore the depths of the songwriting process, offering invaluable insights for independent music producers and artists seeking to elevate their craft.Links mentioned in this episode:Follow Tyler Lyle Support the showDownload your FREE Producer Growth Scorecard Follow Marc Matthews' Socials:Instagram | YouTube | Synth Music Mastering Thanks for listening!!

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• #186: Why LUFS Don't Matter As Much As You Think with Ian Shepherd

  Send me a messageIn this episode of Inside The Mix, mastering engineer Ian Shepherd demystifies loudness metrics and debunks common mastering misconceptions while offering practical advice for producers looking to improve their masters without chasing arbitrary targets. Ian explains the role of LUFS in mastering, why normalization matters, and how focusing on musicality and dynamics leads to better results than simply hitting a loudness target.What You'll Learn: • LUFS measurements explained – momentary, short-term, and integrated loudness • How many LUFS should my master be? Understanding the balance between dynamics and loudness • The truth about LUFS for Spotify – why 83% of users never change loudness normalization settings • What does LUFS stand for? And why it's just one piece of the mastering puzzle • How normalization impacts your music across different streaming platforms • The role of audio normalization in creating a consistent listening experience • Why AI mastering struggles to match the emotional intent of human engineers • Spotify’s approach to loudness and what it means for your masters • Internal dynamics – how balancing different sections of your song enhances clarity and impact • The mastering feedback loop – why collaboration between engineers and artists is keyIf you want your music to stand out in today’s Spotify-dominated landscape, don’t obsess over loudness numbers. Instead, focus on musicality, dynamics, and emotional impact. Test how your tracks sound at normalized streaming levels, and let the music, not the meters, drive your mastering decisions.Links mentioned in this episode:Listen to the Mastering Show PodcastMastering Engineer Reacts to 8 Pro Mixes of the Same SongHigher LUFS - do they REALLY always sound louder?YouTube ruined all my videos - UNLESS you disable this setting...Loudness Penalty: AnalyzePerception AB Support the showDownload your FREE Producer Growth Scorecard Follow Marc Matthews' Socials:Instagram | YouTube | Synth Music Mastering Thanks for listening!!

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• #185: My Journey to 10,000 Monthly Listeners - What Actually Works?

  Send me a messageIn this episode of Inside The Mix, host Marc Matthews takes listeners behind the scenes on his journey to reaching 10,000 monthly Spotify listeners in 2025. Reflecting on his experiences as an independent artist, Marc shares both the wins and the challenges of learning what is music marketing and how to release music independently while maintaining creative authenticity.Starting with just 300 listeners, Marc’s breakthrough came with releasing his single Waves, reigniting his passion for sharing music with the world. He breaks down the music marketing strategies that helped him grow, from leveraging SubmitHub and social media engagement to experimenting with ad spending. He also discusses how to release your own music effectively, emphasizing the importance of strategic planning, outreach to radio stations and blogs, and the power of a waterfall release strategy to maximize listener engagement.What You’ll Learn:• What is music marketing and why it matters for independent artists • How Marc grew from 300 to 1,700 monthly listeners on Spotify • The role of SubmitHub, social media, and paid advertising in music promotion • How to release your own music with a structured launch strategy • The benefits of a waterfall release strategy for long-term listener growth • Insights on pitching to radio stations, blogs, and playlist curators • The highs and lows of promoting music independentlyJoin Marc as he navigates the realities of independent music promotion, shares his future plans for audience growth, and inspires fellow artists to take charge of their music careers. Whether you’re a beginner or a seasoned artist, this episode is packed with actionable insights to help you release music independently and market it effectively. Tune in now!Links mentioned in this episode:Got a question? I’d love to hear from you! Submit a question, share your social media handles or website, and get featured in a future episode. Plus, one lucky question will win a Starbucks voucher each month! Support the showDownload your FREE Producer Growth Scorecard Follow Marc Matthews' Socials:Instagram | YouTube | Synth Music Mastering Thanks for listening!!

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• #184: Why Are So Many Songs Just 'Okay'?

  Send me a messageWhat makes a song truly resonate with listeners? In this episode, Marc Matthews and Aisle9 approach this question head-on by exploring a listener's struggle with finishing their song—feeling that while it’s good, it lacks that captivating quality that makes music unforgettable. Their conversation dives deep into understanding song engagement, examining why some tracks may feel uninspired despite being technically complete.They unpack what makes a song great, breaking down essential ingredients like creating memorable hooks, enhancing emotional connections, and the role of collaboration in music production. Sharing insights from personal experiences, they discuss how feedback from fellow artists is crucial in refining songs to their fullest potential. They also explore determining when a song is finished and tackle the age-old question: How do you know when a song is finished?With the fast-paced demands of today’s music industry, they address the importance of balancing quality with the need to release music into the world. From embracing risks in songwriting to the nuances of the creative process, this episode provides actionable insights to help you confidently push your music forward.Links mentioned in this episode:Got a question? I’d love to hear from you! Submit a question, share your social media handles or website, and get featured in a future episode. Plus, one lucky question will win a Starbucks voucher each month! Support the showDownload your FREE Producer Growth Scorecard Follow Marc Matthews' Socials:Instagram | YouTube | Synth Music Mastering Thanks for listening!!

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• #183: How Do Producers Make Bass Sound So Good?

  Send me a messageAchieving a powerful, well-balanced bass is essential for any great mix. In this episode, Marc Matthews takes you behind the scenes of his latest track, breaking down his process for designing and mixing bass sounds. Whether you're working in Logic Pro or another DAW, these insights will help you create a deep, punchy low-end that enhances your overall production.What You'll Learn:How to make sub bass in Serum for a clean and powerful low-endHow to create sub bass sounds that sit perfectly in your mixTechniques for how to make sub bass sound better layeringThe importance of duplicating and modifying bass tracks for a fuller soundTips for final mixing considerations and blending bass in contextIf you've ever struggled with making your bass stand out, this episode is for you! Tune in and start crafting basslines that bring your tracks to life.Links mentioned in this episode:Xfer Records Serum Advanced Wavetable SynthesizerGot a question? I’d love to hear from you! Submit a question, share your social media handles or website, and get featured in a future episode. Plus, one lucky question will win a Starbucks voucher each month! Support the showDownload your FREE Producer Growth Scorecard Follow Marc Matthews' Socials:Instagram | YouTube | Synth Music Mastering Thanks for listening!!

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